# Backseat Bubblegum Fashion Photography The Jill Stuart Spring/Summer 2012 Campaign is Sweet By Souzan Michael | Published 2012-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jill-stuart-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/01/daphne-groeneveld-jill-stuart-ss12.html) & [urbansybaris](http://urbansybaris.com/2012/01/03/daphne-groeneveld-by-mario-sorrenti-for-jill-stuarts-spring-2012-ad-campaign/) Spring 2012 campaigns are slowly being released for all of the major fashion brands, and the Jill Stuart [Spring/Summer 2012 ad campaign](https://www.trendhunter.com/trends/on-your-own-time) is surely one of the sweetest and softest ones yet. Shot by world-famous [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Mario Sorrenti, the ad campaign stars supermodel Daphne Groeneveld in the backseat of the car. Don't get any ideas though, because this ad is more sweet than it is sultry. Ms. Groeneveld wears beautiful pastel-colored designs in conservative silhouettes, paired with chunky platform mary-jane pumps and her signature platinum blond hair pulled back into a sleek low ponytail. In the midst of a slew of campaigns aiming to be provocative and shocking, it's refreshing to see the Jill Stuart Spring/Summer 2012 campaign taking a more subtle approach while still delivering full fashionable impact. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Pastel-colored Fashion Designs:** Fashion designers should create pastel-colored clothes in 2021 for a refreshing spin to the traditional bold-colored fashion trend. - **Conservative Silhouettes:** Fashion designers should explore conservative silhouettes in 2021 to provide a more subtle approach to fashion campaigns. - **Soft and Sweet Fashion Campaigns:** Fashion brands should incorporate soft and sweet themes in their ad campaigns in 2021 to generate a refreshing contrast to the provocative and shocking trends. ### Industries Being Reshaped - **Fashion:** Fashion companies can offer soft and pastel-colored designs for conservative customers who prefer subtlety in 2021. - **Advertising:** Advertising professionals can use a softer, more subtle approach to fashion campaigns in 2021 to appeal to a broader audience. - **Photography:** Photography professionals can adopt a soft and sweet style in their fashion photography in 2021 for clients seeking a refreshing contrast to bold and provocative campaigns. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)