# Outrageously Priced Paper Bags These Jil Sander Vasari Bags are Definitely Excessive By Romina S. Cortellucci | Published 2012-08-30 | Updated 2012-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jil-sander-vasari-bags References: [thefw](http://thefw.com/designer-paper-bag/) & [ln-cc](http://www.ln-cc.com/page/search?q=vasari) Prices for [luxury designer goods](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag) has risen, however, these Jil Sander Vasari bags beg the question of how much is too much? Currently on sale for approximately $290, the bags are a hefty price for an accessory especially when they are just [paper bags](https://www.trendhunter.com/trends/telfar-plastic-bag). Part of the German fashion brand's fall men's collection, the Vasari bag uses the typical rectangular lunch bag silhouette on durable [coated paper](https://www.trendhunter.com/trends/muji-labo). The bags come in three colors: brown, matte and black and are available in small or medium sizes. The Vasari bag also comes in a leather black iteration that is selling for $630. It seems the only difference between one of the Jil Sander Vasari bags and a lunch bag is the company's logo. Currently being sold on the online retail website LN-CC, these accessories are turning recycling into a necessity. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Designer Goods:** Disruptive Innovation Opportunity: Create affordable luxury designer goods that cater to a wider consumer base. - **High-end Paper Bags:** Disruptive Innovation Opportunity: Develop eco-friendly and sustainable high-end paper bags for luxury brands. - **Logo-branded Accessories:** Disruptive Innovation Opportunity: Introduce personalized logo-branded accessories that offer unique value propositions. ### Industries Being Reshaped - **Fashion Retail:** Disruptive Innovation Opportunity: Explore innovative pricing strategies and maximize the value of products in the fashion retail industry. - **Sustainable Packaging:** Disruptive Innovation Opportunity: Revolutionize packaging materials and designs to promote sustainability in the retail and luxury industries. - **Personalized Merchandise:** Disruptive Innovation Opportunity: Capitalize on the demand for personalized merchandise by offering customizable logo-branded accessories in various industries. ## Related on Trend Hunter - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Branded Canvas Accessories](https://www.trendhunter.com/trends/bottega-veneta-4.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md)