# Faceless Femme Features The Jil Sander SS 2011 Ads Take the Focus Away from Pretty Models By Summer Luu | Published 2011-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jil-sander-ss-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/jil-sander-spring-summer-2011-ad-campaign-daria-strokous-by-willy-vanderperre.html) & [jilsander](http://www.jilsander.com) The Jil Sander SS 2011 ads features Daria Strokous as the face of the campaign (except we don't actually get to see her face). Although it lacks her full facial appearance, the ads are still visually appealing and filled with vibrant colors that make this feature stand out brilliantly. Recognizing that the focus should be on the products and not the model, you can really zero in on the new Jil Sander SS 2011 line. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Advertising:** Exploring the use of minimalistic and unconventional approaches in advertising campaigns. - **Emphasis on Products:** Shifting the focus from models to highlight the features and qualities of the showcased products. - **Abstract Visuals:** Utilizing abstract and visually appealing elements to capture attention and create an impactful campaign. ### Sectors Adopting This - **Fashion:** Implementing innovative advertising strategies within the fashion industry. - **Beauty:** Adopting unconventional approaches to showcase beauty and cosmetic products. - **Marketing and Advertising:** Creating disruptive advertising campaigns through unconventional visual storytelling techniques. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)