# Collegiate Cool Fashion The Jil Sander Pre-Fall 2012 Line is Ivy League Ready By Rebecca Byers | Published 2012-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jil-sander-pre-fall-2012 References: [fashionising](http://www.fashionising.com/pictures/b--jil-sander-pf-12-17775.html) & [jilsander](http://www.jilsander.com/) The Jil Sander Pre-Fall 2012 collection preview has hit the Internet, and the photos, shot in an ornate, academic-like building, has a particularly Ivy League-inspired feel to it. The first half of the collection includes [heavy wool sweaters, cardigans and skirts](https://www.trendhunter.com/trends/uniqlo-u-fw24) with large embroidered letters of the brands initials. The colors are neutral beige or gray with a rich, dark green to complement. The second half of the photos depict the models in varied monochrome pieces of outerwear that lack the [collegiate-inspired letters](https://www.trendhunter.com/trends/the-campus-collection) but maintain the feeling of [academic-chic](https://www.trendhunter.com/trends/back-to-drama-school). A bit of color is present again in some of the later photos, adding a red coat, white dress and shiny green blazer. There is also interesting detailing on several of the coats and bags in the Jil Sander Pre-Fall 2012 collection, spelling words like "promise" and "silence," which will likely be the standout, must-have items from the line. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Collegiate-inspired Fashion:** Opportunity for brands to create fashion lines inspired by the classic Ivy League aesthetic. - **Monochrome Outerwear:** Potential for designers to explore stylish monochrome pieces for outerwear collections. - **Embellished Detailing:** Innovative opportunities for fashion brands to incorporate unique detailing, such as embroidered words, on coats and bags. ### Who This Affects Most - **Fashion:** Fashion industry can tap into the demand for collegiate-inspired clothing and unique outerwear designs. - **Apparel:** Opportunity for apparel industry to incorporate Ivy League aesthetics into their product offerings. - **Accessories:** Accessory brands can explore innovative ways to include embroidered words or other embellished detailing in their products. ## Related on Trend Hunter - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)