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# Secret Agent Suit Designs
Jil Sander FW 2012 Show Debuted at Milan Men's Fashion Week

By Sophia Pelka | Published 2012-01-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jil-sander-fw-2012
References: [homotography.blogspot](http://homotography.blogspot.com/2012/01/jil-sander-man-fall-winter-2013-show.html) & [jilsander](http://www.jilsander.com/corporate)

The Jil Sander FW 2012 Show at Milan features grungy grouping of leather and textured tweeds.

The menswear featured in the Jil Sander FW show features a lot of leather. From suits to pants to full on matrix-looking jackets, styles were cut into the buttery fabric. Not only is the fabric a daring fashion, but the silhouettes of the pieces are intensely contemporary. Particularly memorable pieces include a crew neck pullover in smooth hide, a long wispy trench coat with a waist belt, and a [full black matte suit](https://www.trendhunter.com/trends/black-tag-collection). The modernity of the collection keeps it sleek, but the grungy undertones make the series somewhat curious.

The models were made to look like [secret agents](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case) scouring the dirty under belly of a city. The backdrop featured well-worn walls and graffiti detailing. The models toted newspapers and paper bags. Debuted at Milan Men's Fashion Week 2012, the Jil Sander FW 2012 collection is extremely daring.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 82% | Activity: 68% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Leather Menswear:** The use of leather in menswear fashion is a disruptive innovation opportunity for designers to create contemporary, sleek, and grungy styles.
- **Contemporary Silhouettes:** The introduction of intensely contemporary silhouettes in menswear fashion presents a disruptive innovation opportunity to push the boundaries of traditional designs.
- **Grungy Fashion:** The incorporation of grungy undertones in fashion offers a disruptive innovation opportunity to blend edginess with sleekness, creating unique and daring collections.

### Who This Affects Most

- **Fashion Design:** The fashion design industry can leverage the trend of leather menswear and contemporary silhouettes to create innovative and daring collections.
- **Luxury Menswear:** Luxury menswear brands can capitalize on the trend of grungy fashion to offer unique and high-end collections that cater to the modern and edgy consumer.
- **Fashion Retail:** The fashion retail industry can tap into the disruptive innovation opportunities presented by leather menswear, contemporary silhouettes, and grungy fashion to attract a new customer base and drive sales.

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