# Somber Fashion Shoots The Jil Sander AW11 Ad Campaign is Dark and Moody By Meghan Young | Published 2011-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jil-sander-aw11 References: [fashionising](http://www.fashionising.com/beauty/b--Beauty-inspiration-from-Jil-Sander-7130.html) & [jilsander](http://www.jilsander.com) There is a bleak and somber mood in the Jil Sander AW11 ad campaign that seems to reflect the seasons that it is advertising. I find it strange that the there is a subdued quality to the jewel-toned fashion featured in the print ads as well. The dark and moody vibe is potent. There is a mysteriousness in the Jil Sander AW11 campaign that makes it captivating. The bright clothing then steals attention from consumers. Not to mention, the [stellar makeup artistry](https://www.trendhunter.com/trends/il-pranzo-campaign) done by Peter Philips is intriguing. I especially like the [subtle twinkling lights](https://www.trendhunter.com/trends/tommy-hilfigers-2025) in the background of the Jil Sander AW11 campaign, which conjure up images of winter holidays. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bleak and Somber Fashion:** Opportunity for brands to explore dark and moody aesthetics in their ad campaigns. - **Mysterious Fashion Campaigns:** Creating captivating and intriguing campaigns through elements like makeup artistry and subtle details. - **Winter-inspired Fashion:** Incorporating holiday themes and imagery into fashion campaigns for a seasonal touch. ### Where This Applies - **Fashion:** Fashion brands can experiment with somber aesthetics and create captivating campaigns. - **Makeup:** Opportunity for makeup artists to showcase their skills in creating intriguing and mysterious looks for fashion campaigns. - **Holiday Marketing:** Brands can incorporate winter holiday themes into their fashion campaigns for a festive and seasonal appeal. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)