# Drink-Themed Puzzles The Jiggy x Sweet Reason Puzzle Spotlights a Hemp-Based Drink By Laura McQuarrie | Published 2021-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jiggy-x-sweet-reason References: [thedieline](https://thedieline.com/blog/2021/3/3/jiggy-and-sweet-reasons-latest-collab-packs-a-double-dose-of-calm) & [drinksweetreason](https://drinksweetreason.com/products/jiggy-x-sweet-reason) The 500-piece Jiggy x [Sweet Reason](https://www.trendhunter.com/trends/barbie-heart-shapes-sugar-cookie-dough) Puzzle was inspired by French philosopher Émilie du Châtelet and one of her famous quotes. Once the puzzle has been assembled, people will see artist Amanda Arlotta's modern interpretation of the philosopher, who is surrounded by flowers and fruits, and can be seen holding a hemp-based drink bottle from Sweet Reason. Looking for soothing activities and a sense of order in times of uncertainty, people made puzzles incredibly popular in 2020. The screen-free activity has become a surprise hit that's comparable to the rise in adult coloring books from a few years ago. Many branded puzzles have been released within the last few months, helping to provide people with a calming way to feel connected. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 44% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Drink-themed Puzzles:** Offer personalized jigsaws to make the activity more engaging and create a personal connection with the audience. - **Screen-free Activities:** Opportunities for innovative new activities that harness the popularity of screen-free, offline activities. - **Branded Activities:** Create branded puzzles and other offline activities that connect with audiences. ### Industries Being Reshaped - **Gaming and Puzzle Industry:** Launch new product lines that cater to the current trend by creating puzzles with unique and interesting themes. - **Marketing and Advertising Industry:** Develop puzzles as a marketing and advertising tool to engage with audience and increase brand awareness. - **Beverages Industry:** Collaborate with artists and puzzle manufacturers to create bespoke puzzles promoting new and existing beverage products. ## Related on Trend Hunter - [Branded Aperitif Puzzles](https://www.trendhunter.com/trends/pernod-ricard-4.md) - [Holiday Puzzle Designs](https://www.trendhunter.com/trends/holiday-puzzle.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Martini-Themed Puzzle Sets](https://www.trendhunter.com/trends/the-martini-set.md) - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md) - [Playlist-Paired Puzzles](https://www.trendhunter.com/trends/piecework-puzzle.md) - [Citrus-Centered Puzzles](https://www.trendhunter.com/trends/lemonade-by-piecework-puzzles.md) - [Artful Summer Puzzles](https://www.trendhunter.com/trends/slim-aarons-puzzle-collection.md) - [QR-Connected Puzzle Boxes](https://www.trendhunter.com/trends/the-great-indoors-puzzle.md)