# Sweet-Encrypted Message Campaigns The 'Jigglevision' Campaign Lets You Reveal Secrets with JELL-O By Alexander Lam | Published 2013-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jigglevision-campaign References: [fastcocreate](http://www.fastcocreate.com/1683187/jigglevision-send-secret-messages-with-jell-o) & [facebook](https://www.facebook.com/Jello/app_517450654949205) Dessert manufacturer JELL-O created the ultimate in message encryption technology in the 'Jigglevision' campaign. The ingenious system uses an unexpected method to obscure communications. JELL-O designed a platform that only allows holders of the [gelatinous snack](https://www.trendhunter.com/trends/jell-o-2) to receive messages. After creating a secret message online, you can confidently send it to your friend knowing that your text will remain secret. Your friend can then take a red cup of JELL-O and hold it over your secret. When someone looks through the cup, they'll be able to see your message. The Jigglevision campaign was launched on [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) in an effort to strengthen JELL-O's brand and raise awareness. The secret message creator is just another way that you can play with your food and have fun with the jiggly snack. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Message Encryption Technology:** The 'Jigglevision' campaign demonstrates the potential for innovative methods of securely transmitting secret messages. - **Interactive Food Experiences:** The Jigglevision campaign showcases the opportunity for brands to create engaging and playful consumer experiences with food products. - **Novelty Advertising Techniques:** JELL-O's 'Jigglevision' campaign highlights the effectiveness of unique and memorable advertising strategies in capturing consumer attention. ### Where This Applies - **Dessert Manufacturing:** Companies in the dessert manufacturing industry can explore the integration of technology and playful experiences to enhance their brand messaging and engage consumers. - **Social Media Marketing:** The success of JELL-O's 'Jigglevision' campaign on Facebook indicates the potential for other brands to leverage social media platforms to launch interactive and viral marketing campaigns. - **Innovative Packaging Solutions:** The 'Jigglevision' campaign suggests opportunities for packaging companies to develop creative packaging solutions that offer interactive and engaging experiences for consumers. ## Related on Trend Hunter - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Colorful Gelatin Dessert-Inspired Furniture](https://www.trendhunter.com/trends/the-jelly-collection.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Re-Energized Snack Campaigns](https://www.trendhunter.com/trends/speakie-snackie-campaign.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md)