# Comedic Parenting Shows Neil Patrick Harris is Promoting Jif's Power Ups with Livestreamed Improv By Laura McQuarrie | Published 2018-06-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jifs-power-ups References: [prnewswire](https://www.prnewswire.com/news-releases/jif-teams-up-with-neil-patrick-harris-to-end-snack-time-parenting-struggles-300671908.html) & [jif](https://www.jif.com/power-ups) [Jif's](https://www.trendhunter.com/trends/pbj-pop) Power Ups are new snacks that are being promoted by the American peanut butter brand with help from Neil Patrick Harris, the [hilarious award-winning actor](https://www.trendhunter.com/trends/call-of-the-mustaches) and father of two. As part of the 'The Parenting Struggle is Real…FUNNY!' livestreamed comedy show on [Facebook](https://www.trendhunter.com/trends/rival-peak), Neil Patrick Harris will be bringing real-life, user-submitted parenting stories to life. Jif's Power Ups, available in varieties like Chewy Bars and Creamy Clusters, feature peanuts as the first ingredient. As such, the snacks provide protein and do away with undesirable ingredients like high fructose corn syrup. As part of the comedy show, these new peanut snacks will be highlighted as a convenient, nutritional and flavorful option that have the potential to curb parents' woes when it comes to settling on a delicious snack to share with young ones. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Livestreamed Comedy Shows:** There is an opportunity to create more livestreamed comedy shows that incorporate brands and celebrities to promote products or services. - **Healthy Snack Alternatives:** There is an opportunity to create more healthy snack options that prioritize wholesome ingredients like peanuts and eliminate harmful ones like high fructose corn syrup. - **User-generated Content:** There is an opportunity to incorporate more user-submitted content in marketing and advertising campaigns to create a sense of community and shared experiences around a brand or product. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can explore innovative ways to promote healthy products to parents that prioritize wholesome ingredients. - **Entertainment:** Entertainment companies can explore partnerships with brands to create livestreamed comedy shows that promote products or services. - **Marketing and Advertising:** Marketing and advertising agencies can explore ways to incorporate user-generated content into campaigns to create a sense of community around a brand or product. ## Related on Trend Hunter - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Crunchy Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-snacks1.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md) - [Proactive Peanut Butter Puffs](https://www.trendhunter.com/trends/peanut-puff.md) - [Five-Minute Family Meals](https://www.trendhunter.com/trends/irritable-parent-syndrome.md) - [Hybrid Fruit Candies](https://www.trendhunter.com/trends/laffy-taffy-fruit-combos.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md)