# Trippy R&B Apparel This Jhene Aiko Merchandise Promotes the Singer's Latest Album By Riley von Niessen | Published 2017-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jhene-aiko-merch References: [hypebae](https://hypebae.com/2017/11/jhene-aiko-trip-album-capsule-merch-collection) & [shop.jheneaiko](https://shop.jheneaiko.com/) Just a short while ago, the album 'Trip' was released, which this new Jhene Aiko merchandise coincides with. In addition, the artist unveiled a short film that speaks to the themes of the album. In order to reflect the album's name, the Jhene Aiko merchandise is full of [psychedelic visuals and vivid colorways](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu) that give its wearer a modern hippie vibe. Included in the collection are a number of [shirts and pullover hoodies](https://www.trendhunter.com/trends/dont-tap-the-glass), as well as a lighter. The majority of the apparel is white or black, with bright artwork featured at the center for contrast. One fluorescent yellow hoodie is an exception to this, which boasts hypnotic pink and green patterns. All of the pieces are available from the artist's website, where prices range from $10 to $55 USD. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Psychedelic Apparel:** Incorporating vivid colors and trippy visuals into clothing designs presents an opportunity to appeal to consumers' unconventional sensibilities. - **Album-inspired Merchandise:** Creating merchandise that visually represents or incorporates an artist's album theme can incentivize fans to purchase and become walking advertisements, as seen with Jhene Aiko's 'Trip.' - **Short Film Marketing:** Pairing album releases with short films that capture and express the themes of the album are not only pleasing to fans, but create additional promotional content to share across social media platforms. ### Industries Being Reshaped - **Fashion and Apparel:** Creating unique designs that incorporate seemingly unconventional color schemes presents an opportunity to create a fashion trend or style that sets one brand apart from competitors. - **Music and Entertainment:** Pairing album releases with multimedia promotions such as short films or merchandise that are aligned with the core of the album's themes can incentivize listener engagement and create an additional revenue stream. - **Social Media Marketing:** By creating varied promotional content, such as imagery and short film, to accompany album releases, opportunities arise for increased social media content exposure and engagement. ## Related on Trend Hunter - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Album-Honoring Merch Collections](https://www.trendhunter.com/trends/cherry-bomb.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md)