# Frozen Spirit Sweepstakes Campaigns The Jägermeister Freeze to Win Campaign Requires Refrigeration By Michael Hemsworth | Published 2024-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jgermeister-freeze-to-win-campaign References: [scottishgrocer](https://scottishgrocer.co.uk/2024/08/19/freeze-to-win-competition-from-jagermeister/) & [jagermeister](https://www.jagermeister.com/)  The Jägermeister Freeze to Win campaign is being run by the [herbal liqueur brand](https://www.trendhunter.com/trends/casa-redondo) as an interactive endeavor that's targeted towards surprising, delighting and rewarding consumers. The campaign consists of 210,000 promotion bottlers of the liqueur that are paired with [temperature-sensitive back labels](https://www.trendhunter.com/trends/dura-chill) that will reveal a secret code upon being placed in the freezer until chilled. The code can be used for entering the sweepstakes for a chance to win a variety of high-value prizes like VIP tickets to festivals in 2024 and 2025, freezing cradles for the libation, branded shot glasses, e-shop vouchers and more. Heads of Off-Trade at [Mast-Jägermeister UK](https://www.trendhunter.com/trends/jgermeister-orange) Paul McGuiness spoke on the Jägermeister Freeze to Win campaign saying, "Building on the success of our previous years, we are excited to reintroduce this interactive promotion for a third year running to continue educating our customers on the optimal way to enjoy Jägermeister. The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 25% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Temperature-sensitive Packaging:** The innovation in temperature-sensitive back labels creates new engagement opportunities by offering hidden rewards only revealed when chilled. - **Interactive Sweepstakes Campaigns:** Engaging consumers through interactive, reward-based campaigns forges deeper brand loyalty and enhances consumer experience. - **Experiential Rewards:** Offering high-value, unique experiences like VIP tickets and branded merchandise as prizes raises customer excitement and brand affinity. ### Industries Being Reshaped - **Alcoholic Beverages:** Incorporating interactive elements and experiential rewards in promotional campaigns could revolutionize consumer engagement and brand interaction. - **Packaging Technology:** Innovative packaging solutions, such as temperature-sensitive labels, provide brands with novel ways to surprise and reward their customers. - **Event Ticketing:** Partnering with consumer brands for sweepstakes that offer exclusive event tickets could drive interest and open new promotional avenues. ## Related on Trend Hunter - [Temperature-Reactive Liqueur Bottles](https://www.trendhunter.com/trends/the-secret-is-ice-cold-campaign.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Drinking Ritual Finger Warmers](https://www.trendhunter.com/trends/fingermittens.md) - [Frozen Beverage-Focused Promotions](https://www.trendhunter.com/trends/froster-for-a-year.md) - [Cooling Festival Jacket Designs](https://www.trendhunter.com/trends/freezefit.md) - [Strategic Refrigerator Campaigns](https://www.trendhunter.com/trends/keeping-real-fans-cool.md) - [Music Festival Refreshment Campaigns](https://www.trendhunter.com/trends/lipton-summer-campaign.md) - [Ice Shortage-Tackling Brand Campaigns](https://www.trendhunter.com/trends/free-ice.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md)