# Herbal Liqueur-Infused Coffees Jägermeister and Dark Matter Collaborated on Coffee and Chocolate By Laura McQuarrie | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jgermeister-and-dark-matter References: [sprudge](https://sprudge.com/dark-matter-coffee-jagermeister-team-up-for-a-coffee-infused-jager-infused-coffee-and-chocolate-184157.html) & [darkmattercoffee](https://www.darkmattercoffee.com/blogs/news/jagermeister-cold-brew-coffee-x-dmc)  [Jägermeister](https://www.trendhunter.com/trends/9556-nights-of-exploration) and [Dark Matter](https://www.trendhunter.com/trends/liquid-death-2) teamed up to create a collaborative chocolate bar, as well as whole bean coffee infused with Jägermeister Cold Brew [Coffee](https://www.trendhunter.com/trends/coffee-mate-kahla-crme-flavored-creamer). The Jägermeister Cold Brew Coffee-infused chocolate bars and coffee beans products prominently feature the herbal liqueur and they offer a new experience of a familiar product. For the coffee, the partnering brands chose to highlight coffee from Guatemala, honey processed Caturra. The result is a finished product with notes of concord grape, cocoa nib and black licorice. The chocolate bar created by Jägermeister and Dark Matter features a well-rounded Trinitario (a hybrid kind of cacao) from Chiapas that has been infused with Jägermeister Cold Brew Coffee Liqueur, and it brings out bright and fruity citrus notes. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 72% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Herbal Liqueur-infused Food and Drink:** Opportunity for food and beverage brands to experiment with new flavor combinations and cater to adventurous consumers seeking unique taste experiences. - **Collaborative Product Development:** Opportunity for brands to collaborate with other companies and create unique products that appeal to both fan bases and capture new audiences. - **Enhanced Product Experience:** Opportunity for brands to elevate and differentiate their products by incorporating unexpected ingredients and creating new taste sensations. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity for liquor brands to expand their product offerings and appeal to a wider range of consumers by incorporating their flavors into food and drink products beyond beverages. - **Coffee:** Opportunity for coffee brands to differentiate their products and offer unique tasting experiences by experimenting with new flavor combinations and infusions. - **Confectionery:** Opportunity for chocolate and candy brands to experiment with new flavor combinations and infusions to offer unique taste experiences for consumers seeking novelty and indulgence. ## Related on Trend Hunter - [Cannabis-Infused Coffee Chocolates](https://www.trendhunter.com/trends/coffee-chocolates.md) - [Experimental Herbal Liqueurs](https://www.trendhunter.com/trends/9556-nights-of-exploration.md) - [Collaboration Coffee Liqueurs](https://www.trendhunter.com/trends/mr-black-x-ilegal-mezcal-cask-coffee-liqueur.md) - [Whiskey-Inspired Coffee Blends](https://www.trendhunter.com/trends/whiskeyinspired-coffee-blend.md) - [Seasonal Coffee Cocktails](https://www.trendhunter.com/trends/coffee-cocktails.md) - [Seasonal Artisan Coffee Blends](https://www.trendhunter.com/trends/barista-co-dark-nights.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [Tequila-Based Coffee Liqueurs](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-coffee-liqueur.md) - [Coffee-Infused Whiskeys](https://www.trendhunter.com/trends/macallan-harmony-collection-smooth-arabica.md)