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# Airport Concerts
Robyn to Play at JFK Terminal 5 for JetBlue Passengers on June 20

By Marissa Brassfield | Published 2011-06-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jfk-terminal-5
References: [pitchfork](http://www.pitchfork.com/news/42836-robyn-to-play-show-for-jetblue-passengers-at-jfk/) & [evitalephotography](http://www.evitalephotography.com/index2.php#/home/)

On June 20, Swedish pop sensation Robyn will perform at JFK Terminal 5 as a part of [JetBlue's](https://www.trendhunter.com/trends/jetblue-1) concert series called Live From T5. You can't buy tickets for this show on [Ticketmaster](https://www.trendhunter.com/trends/avion-rewards-1), however; it's only open to ticketed JetBlue customers and contest winners.

The Live From T5 series at JFK Terminal 5 has already featured musical heavyweights like Taylor Swift, Sarah McLachlan and Raphael Saadiq. The initiative is the latest in JetBlue's efforts to create an unparalleled customer experience throughout a traveler's day. The JFK date is a part of Robyn's upcoming world tour.

The opportunity to see Robyn perform live at the airport almost makes the hassle of security screenings and potential flight delays worth scheduling a trip through JFK.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Key Themes Behind This Trend

- **Airport Concert Series:** Companies can host concerts at airports to create a unique customer experience for travelers.
- **Exclusive Customer Perks:** Offering exclusive perks like access to airport concerts to loyal customers can increase brand loyalty.
- **Celebrity Endorsement Promotions:** Companies can leverage celebrity endorsements by featuring musicians in airport concert series or other promotional events.

### Where This Applies

- **Airline Industry:** Airlines can create airport concert series to differentiate their brand and improve customer satisfaction.
- **Entertainment Industry:** Music artists and event promoters can collaborate with airlines to host airport concerts featuring popular musicians.
- **Hospitality Industry:** Hotel chains near airports can partner with airlines to offer exclusive access and packages to airport concerts that can boost customer loyalty.

## Related on Trend Hunter

- [Retailer-Branded Airport Lounges](https://www.trendhunter.com/trends/the-upgrade-lounge.md)
- [Concert-Themed Cocktail Flights](https://www.trendhunter.com/trends/cocktail-flight.md)
- [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md)
- [Concert Ticket Reward Tiers](https://www.trendhunter.com/trends/avion-rewards-1.md)
- [Contactless Airport Shops](https://www.trendhunter.com/trends/airport-shop.md)
- [City-Inspired Airport Lounges](https://www.trendhunter.com/trends/capital-one-lounge-at-jfk.md)
- [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md)
- [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md)
- [Surprise Concert Tickets](https://www.trendhunter.com/trends/live-nation-shuffle-tickets.md)
