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# Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe

By Grace Mahas | Published 2019-08-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jewelstreet
References: [prnewswire](https://www.prnewswire.com/news-releases/win-marilyn-monroes-necklace-from-some-like-it-hot-300904517.html) & [gb.jewelstreet](https://gb.jewelstreet.com/pages/win-marilyn-monroes-necklace)

JewelStreet, an online marketplace dedicated to [handcrafted, independent jewelry](https://www.trendhunter.com/trends/mademoiselle-jules), recently announced a new and exciting promotion featuring an [iconic necklace](https://www.trendhunter.com/trends/vintageinspired-jewelry) worn by famed Marilyn Monroe. Fans can enter the contest via JewelStreet's website, where a winner will be drawn on December 31st, 2019.

The white-bead necklace is approximately 1.5 meters long and was worn by Monroe in her iconic 'Some Like It Hot' 1959 photoshoot that featured co-stars Tony Curtis and Jack Lemmon. The remarkable piece of [Hollywood](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection) memorabilia is reportedly worth £12,000 and will be accompanied by a letter of provenance. In addition, the winner will receive prints of the photos from the set that were captured by renowned photographer Richard Avedon.

The one-of-a-kind collectible necklace is perfect for fans of the iconic actress.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 73% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage Jewelry Collecting:** The promotion featuring Marilyn Monroe's iconic necklace highlights the growing trend of vintage jewelry collecting.
- **Online Marketplaces for Handcrafted Jewelry:** JewelStreet's online marketplace for handcrafted and unique jewelry indicates a trend towards increased demand for artisanal goods.
- **Memorabilia Giveaways:** The giveaway of Marilyn Monroe's necklace is part of a larger trend of high-value memorabilia giveaways as a marketing strategy for businesses.

### Sectors Adopting This

- **Jewelry Retail:** JewelStreet's online marketplace is disrupting the traditional jewelry retail industry by connecting independent jewelry designers with consumers.
- **Memorabilia Auctions:** The promotion featuring Marilyn Monroe's iconic necklace shows potential for disrupting the memorabilia auction industry by using giveaways to generate marketing buzz and increase brand awareness.
- **E-commerce:** The rise of online marketplaces for independent jewelry like JewelStreet points to a larger trend of E-commerce platforms disrupting traditional retail channels.

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