# Disappearing Band Timepieces The Vitaly Soho x Matte Black Jewelry Watch is Wrist-Worthy By Michael Hemsworth | Published 2016-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-watch References: [thegadgetflow](http://thegadgetflow.com/portfolio/vitaly-releases-two-new-watches-in-12-colourways/) & [vitalydesign](http://www.vitalydesign.ca/collections/watches/products/soho-x-black) Vitaly is a Canadian brand associated with jewelry, but the Vitaly Soho x Matte Black jewelry watch is one of the brand's first forays into timepieces. One of two new timepieces, the Vitaly Soho x Matte Black watch is incredibly high-quality and capable of being either an everyday watch or a [dress watch](https://www.trendhunter.com/trends/temporal-works). The Vitaly Soho x Matte Black watch features a disappearing wristband that makes the watch face appear as though it is floating. This helps to increase the aesthetic appeal of the jewelry watch to make it understatedly modern without going over the top. The Vitaly Soho x Matte Black is, as previously mentioned, one of two new timepieces from the brand. The other is the Basel with both timepiece models being made available in 12 color options. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Disappearing Wristband Timepieces:** There is potential for other brands to explore the use of disappearing wristbands to create modern, understated timepieces. - **Jewelry Watch Collections:** Other jewelry brands may expand into creating collections of timepieces as a way to diversify their offerings. - **High-quality Everyday Watches:** There is an opportunity for brands to create high-quality timepieces that can be worn as both everyday and dress watches. ### Sectors Adopting This - **Jewelry Industry:** Jewelry brands may expand into the timepiece industry as a way to diversify their offerings. - **Fashion Industry:** Fashion brands that specialize in sophisticated, high-end accessories can experiment with creating their own lines of contemporary timepieces. - **Luxury Watch Industry:** Luxury watch brands may develop watch models with modern design features such as disappearing wristbands to appeal to a younger market. ## Related on Trend Hunter - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Stealthy Blacked-Out Timepieces](https://www.trendhunter.com/trends/unimatic-allblack-series.md) - [Stealthy Black Watches](https://www.trendhunter.com/trends/unimatic-x-maxfield.md) - [Slick Titanium Watch Bands](https://www.trendhunter.com/trends/black-titanium-band.md) - [Stealthy Steel Timepieces](https://www.trendhunter.com/trends/streamliner-genesis-2.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [One-of-a-Kind Titanium Wristwatches](https://www.trendhunter.com/trends/titanium-wristwatch.md)