# Ethereal Jewelry Shop Aesthetics Studio Shamshiri Curates a Beautiful Interior for Sonia Boyajian By Kalin Ned | Published 2020-01-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-shops References: [dezeen](https://www.dezeen.com/2019/12/15/studio-shamshiri-jewellery-shop-sonia-boyajian/) & [studioshamshiri](https://studioshamshiri.com/projects/) [Studio Shamshiri](https://www.trendhunter.com/trends/estilio) elevates the aesthetic of this jewelry shop by adding subtle "residential touches" — from an eat-in kitchen to an entertainment area. This makes for an expanded shopping experience that nods to luxury and leisure. The firm chose a soft pink color palette for the interior in order to instill an inviting environment. The brick-and-mortar destination is owned by Los Angeles-based jewelry designer Sonia Boyajian who wanted a place that would "allow her to host events, but also a place that felt like home." In addition to the beautiful ethereal interior, the striking jewelry shop also boasts extra "room for work-related spaces, including a studio, office, and [a] showroom." The project is definitely a wholesome one as Sonia Boyajian is long-time friends with the studio's founder, Pamela Shamshiri. Image Credit: [Stephen Busken](http://www.buskenstudio.com/) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Residential Retail Spaces:** Creating retail spaces that incorporate residential elements, such as kitchens and entertainment areas, to provide an expanded and luxurious shopping experience. - **Soft Pink Color Palettes:** Utilizing soft pink color schemes in interior design to create inviting and aesthetically pleasing environments. - **Work-related Spaces in Retail:** Designing retail spaces with dedicated areas for work, such as studios, offices, and showrooms, to accommodate a range of business activities. ### Industries Being Reshaped - **Jewelry Retail:** Incorporating residential touches and inviting aesthetics in jewelry stores to enhance the shopping experience and create a luxurious atmosphere. - **Interior Design:** Exploring the use of soft pink color palettes in interior design projects to evoke a sense of warmth and hospitality. - **Event Space Rental:** Creating versatile retail spaces that can be used for hosting events, providing jewelry designers and other businesses with additional revenue streams. ## Related on Trend Hunter - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Various Textural Homeware Boutiques](https://www.trendhunter.com/trends/estilio.md) - [Neutral Tonal Jewelry Showrooms](https://www.trendhunter.com/trends/mariha.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Subtly Luxurious Jewelry Stores](https://www.trendhunter.com/trends/rachel-boston-flagship.md) - [Refined Modern Boutique Designs](https://www.trendhunter.com/trends/modern-boutique.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Egyptian Heritage-Fused Boutiques](https://www.trendhunter.com/trends/azza-fahmy-boutique.md)