# Jewelry Rental Subscriptions Rocksbox Gives Members Unlimited Access to Designer Jewelry By Laura McQuarrie | Published 2021-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-rental References: [prnewswire](https://www.prnewswire.com/news-releases/signet-jewelers-boosts-services-offerings-with-acquisition-of-rocksbox-the-leading-jewelry-rental-subscription-platform-301262720.html) & [rocksbox](https://www.rocksbox.com/) The right accessories can make or break an outfit and [Rocksbox](https://www.trendhunter.com/trends/boutique-jewelry-concept) is a [jewelry rental subscription service](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) that appeals to next-generation jewelry customers who always want access to a fresh assortment of choices. The service was created to help monthly members rent and swap exclusive designer jewelry styles via an online platform. As a part of the [circular economy](https://www.trendhunter.com/trends/zero-collective), the brand helps to circulate items in a way that makes it fun to discover new pieces. For $21 monthly, members get to try three pieces of jewelry at a time and the set is theirs to wear as long as they'd like. Members get to curate a wish list of their own and have personal styles hand-picked by a stylist for shipping. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 47% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Jewelry Rental:** Jewelry rental services are becoming increasingly popular among next-generation jewelry customers, creating an opportunity for disruptive innovation in rental subscription models. - **Circular Fashion:** Circular economy brands like Rocksbox are leading the way towards a more sustainable fashion industry, opening up opportunities for innovation in circular business models and sustainable materials. - **Personalized Accessories:** With personal styling options and tailored wish lists, jewelry rental subscription services like Rocksbox are paving the way for personalized accessory experiences, creating opportunities for innovation in personalized e-commerce models. ### Industries Being Reshaped - **Fashion Retail:** As more customers seek out rental and circular fashion options like Rocksbox, fashion retailers can find opportunities for innovation in new rental and circular business models. - **E-commerce:** Jewelry rental and other personalized subscription services like Rocksbox are shaking up the e-commerce landscape, creating opportunities for innovative subscription models and personalized customer experiences. - **Sustainability:** Jewelry rental and circular fashion brands like Rocksbox are driving demand for more sustainable products and business practices, creating opportunities for innovation in sustainable materials and circular business models within the sustainability industry. ## Related on Trend Hunter - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [Long-Term Luxury Bag Rentals](https://www.trendhunter.com/trends/rental-program.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md)