# Jewelry on Skeletons Morbid Way to Sell That 'Diamonds are Forever' By Cowbag | Published 2008-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-on-skeletons-morbid-way-to-sell-diamonds References: [streetanatomy](http://streetanatomy.com/blog/2008/07/26/diamonds-are-morbidly-forever/) Jewelry on skeletons? As an ad? Yes, indeed. The imagery from a strong advert is meant to make you stop dead in your tracks and this certainly does that trick. This is not your average [jewelery advertisement](https://www.trendhunter.com/trends/empowering-jewelry-campaign). I think the creative director, Fabrice Frere, has really pulled out all the stops here. The idea of putting [real jewels](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier) on [real skeletons](https://www.trendhunter.com/trends/coffin-shaped-engagement-rings) is morbid, which gets attention. Imagine the designer's need to look at the detail in the skeletons to make sure they looked right for the ad? Freaky. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Morbid Advertising:** Opportunity for businesses to create attention-grabbing and provocative advertisements using morbid imagery. - **Unconventional Marketing:** Opportunity to use unconventional methods, such as putting real jewelry on skeletons, to capture consumer attention and differentiate from competitors. - **Attention-driven Design:** Opportunity to focus on intricate and detailed design elements that attract and engage consumers. ### Who This Affects Most - **Jewelry:** Disruptive innovation opportunity for jewelry brands to create impactful and avant-garde marketing campaigns. - **Advertising:** Opportunity for advertising agencies to offer unique and attention-grabbing concepts that push the boundaries of traditional advertising. - **Fashion:** Opportunity for fashion brands to explore unconventional and edgy marketing strategies that resonate with the target audience. ## Related on Trend Hunter - [Haunting Fine Jewelry Capsules](https://www.trendhunter.com/trends/faberge-x-beetlejuice-beetlejuice.md) - [Iconic Jewelry Cuff Designs](https://www.trendhunter.com/trends/elsa-peretti1.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [High-End Organic Statement Jewelry](https://www.trendhunter.com/trends/s-carter-designs.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md)