# Multi-Sensory Beehive Pop-Ups Pandora Created a Gilded Hive for a New Jewelry Launch By Laura McQuarrie | Published 2018-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-launch References: [campaignlive](https://www.campaignlive.co.uk/article/pandora-creates-gold-beehive-experience-launch-new-collection-sydney/1460419) & [ca.pandora.net](https://ca.pandora.net/en/collections/pandora-shine/) For its new [Pandora](https://www.trendhunter.com/trends/pandora-unveils) Shine jewelry launch, Danish jewelry brand Pandora created a [multi-sensory pop-up space](https://www.trendhunter.com/trends/cafe-gourmand) in Sydney. The temporary installation takes the form of a gilded beehive and mimics the complex inner-workings of the habitat with lights, sounds and scents. While the structure itself is an opulent sight to behold from the outside, the inside of the honeycomb-shaped dome structure offers an engaging experience. Within the experiential space, visitors have the chance to listen to the buzz of bees and lean in to smell flowers, which blossom to reveal items from the all-new Pandora Shine collection. Fittingly, the newly launched Pandora Shine range takes its inspiration from [honeybees, with honeycomb- and insect-shaped pieces](https://www.trendhunter.com/trends/birks-for-bees) in luxurious 18k gold-plated sterling silver. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Pop-ups:** Brands can create engaging experiences by incorporating multiple senses in their pop-up installations. - **Nature-inspired Jewelry:** Jewelry brands can draw inspiration from nature and create collections that mimic the beauty and complexity of the natural world. - **Experiential Marketing:** Experiential marketing can provide brands with unique and memorable ways to showcase their products and engage with consumers. ### Where This Applies - **Jewelry:** Jewelry brands can stand out by creating unique and engaging collections that draw inspiration from nature and incorporate multi-sensory experiences in their marketing efforts. - **Retail:** Retailers can create immersive pop-up installations that offer customers a unique and memorable shopping experience. - **Event Planning:** Event planners can incorporate multi-sensory elements in their designs to enhance the overall experience for attendees. ## Related on Trend Hunter - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Multi-Sensory ASMR Experiences](https://www.trendhunter.com/trends/dubai-airport-popup.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Pollinator-Supporting Jewelry Campaigns](https://www.trendhunter.com/trends/birks-for-bees.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md)