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# Thorny Jewelry
Dominic Jones Plays With a Luxurious Punk Look

By Shelby Lee Walsh | Published 2009-07-28 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-dominic-jones-punk-look
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/dominic_jones) & [dominicjonesjewellery](http://www.dominicjonesjewellery.com/dominic_jones_lookbook.pdf)

Most people have some pretty epic fails when they start doing something completely new, but not Dominic Jones. His very first [jewelry collection](https://www.trendhunter.com/trends/chiyu) has all the gold glitz and hard-edge a gal could ask for.

Many of the pieces have thorns or are fiercely fanged. There are even pink leather driving gloves adorned with gold nails. Dominic Jones proves that you don't have to sacrifice luxury to achieve a punk look.

**Implications** - My favorite of these [luxury punk pieces](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) has got to be the spiked neckline of this one see-through shirt. It takes a certain badass to pull of this kind of look, and these models are certified in that department.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 66% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Punk Jewelry:** Disruptive innovation opportunity: Create high-end jewelry with edgy punk elements.
- **Thorn and Fang Accents:** Disruptive innovation opportunity: Integrate thorn and fang motifs into various fashion accessories.
- **Badass Fashion:** Disruptive innovation opportunity: Develop clothing and accessories that exude a rebellious and daring attitude.

### Where This Applies

- **Fashion Jewelry:** Disruptive innovation opportunity: Combine elegance and punk aesthetics to create unique and statement-making jewelry.
- **Fashion Accessories:** Disruptive innovation opportunity: Incorporate thorn and fang accents into diverse accessories like bags, belts, and gloves.
- **Luxury Fashion:** Disruptive innovation opportunity: Embrace a punk-inspired vibe in high-end fashion creations to attract new customer segments.

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