# Explicitly Malicious Jewels French Brand Locher's Collection Doesn't Leave Much up to Imagination By Marica Zottino | Published 2012-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-collection References: [lochers](http://www.lochers.com/accessories1.html) The French brand Locher’s is back with the [new jewelry collection](https://www.trendhunter.com/trends/protect-collection) featuring malicious pendants that don’t leave much to imagination. Keeping up with the [playful iconic ironic style](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), (higly contrasting with their sweet romantic appearance), these new jewels offer all you bad girls out there the possibility to “[say it with a pendant](https://www.trendhunter.com/trends/zales-x-sweethearts)." Feel like it’s a bad day and you’re getting so nervous you could hit someone in the face if they get too close? Go for the "I wanna punch someone" offer from Locher's. Didn’t decide yet if the boy you’re seeing is the right one? Try the "I love you. Just kidding." pendant. Or tell the world that you’re a mental case, that you feel like playing or that you’re the greatest and ####### gorgeous, no way. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Provocative Jewelry:** Opportunity for jewelry brands to offer edgy and provocative designs that cater to a niche market. - **Humorous Accessories:** Opportunity to create humorous accessories that allow customers to express their personality and sense of humor. - **Customized Fashion:** Opportunity for fashion brands to offer customized fashion pieces that allow customers to express themselves and stand out from the crowd. ### Where This Applies - **Jewelry:** Jewelry brands can innovate by creating provocative and edgy designs that cater to a niche market. - **Fashion:** Fashion brands can innovate by offering customized fashion pieces that allow customers to express their personality and sense of humor. - **Gifts and Novelties:** Gift and novelty brands can innovate by offering humorous accessories that allow customers to express themselves and stand out from the crowd. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md) - [Delicate Jewelry Designs](https://www.trendhunter.com/trends/alhambra-collection.md) - [Masculine Fashion House Jewelry](https://www.trendhunter.com/trends/les-gastons-vuitton-collection.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Good Fortune Jewelry Collections](https://www.trendhunter.com/trends/astrid-miyu-lucky-charm-collection.md)