# Bedazzled Beverage Jewelry 7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice By Laura McQuarrie | Published 2023-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-collab References: [foodandwine](https://www.foodandwine.com/slurpee-jewelry-king-ice-collection-flo-milli-anything-flows-7554647) & [7collection](http://www.7collection.com/) 7-Eleven recently gave its iconic [Slurpee frozen drink](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee) a fresh new logo and cup design, collaborated on a song with rapper Flo Milli and released a jewelry collaboration with streetwear and accessories designer [King Ice](https://www.trendhunter.com/trends/iconic-ice-cream). There are four designs in the branded capsule jewelry collection, an OG 7-Eleven logo pendant, as well as the new Slurpee design on a necklace, a keychain, and a car weight. All of these special 7-Eleven designs sport 14-karat gold and the cups highlight the accentuated "S" with white gold. Fortunately for 7-Eleven rewards members, additional themed necklaces, rings, bracelets, and a chain valued at $2,500 will be up for grabs exclusively to them for a limited time this summer. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 90% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaborations:** Brands partnering with jewelry designers to create unique and exclusive collections. - **Personalized Branding:** Customized jewelry featuring iconic logos and designs for brand enthusiasts. - **Luxury Fast Food Merchandise:** High-end jewelry collections inspired by popular fast food brands. ### Where This Applies - **Fast Food:** Fast food chains collaborating with jewelry designers to create branded merchandise. - **Fashion Accessories:** Fashion brands creating jewelry collections with iconic logos and designs. - **Luxury Retail:** Luxury retailers offering exclusive and high-end jewelry collaborations with popular brands. ## Related on Trend Hunter - [Collaborative Ice Cream Jewelry](https://www.trendhunter.com/trends/iconic-ice-cream.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Beverage-Aesthetic Playful Jewelry](https://www.trendhunter.com/trends/slush-ring.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Frozen Refreshment Retailer Campaigns](https://www.trendhunter.com/trends/7eleven-slurpee-day.md) - [Ice Cream Charm Necklaces](https://www.trendhunter.com/trends/ice-cream-charm-jewelry.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Fruity Hibiscus Slushy Drinks](https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee.md)