# Faux Vintage Jewelry Lulu Frost Teams with LOFT for Wallet-Friendly Line By Rachel | Published 2009-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-capsule-collaboration-lulu-frost-loft References: [nylonmag](http://www.nylonmag.com/?section=article&parid=2940) With the relaunch of LOFT, the company thought they needed to go beyond their regular apparel line. From that came the collaboration with beloved [jewelry design company](https://www.trendhunter.com/trends/monique-lhuilliers) [Lulu](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) Frost. Lisa Salzer, the designer behind the Lulu Frost label, created [vintage-inspired jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry) at cost-friendly prices, appealing to both loyal followers of the Lulu label and LOFT shopping newcomers. All the designs will sell for under $50, but won’t be available in stores until August. The vintage creations are sure to appeal to LOFT shoppers everywhere. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Affordable Vintage-inspired Jewelry:** The trend of vintage-inspired jewelry at affordable prices is disrupting traditional jewelry retail by appealing to a wider audience. - **Brand Collaborations:** Collaborations between brands are disrupting fashion retail by bringing together the strengths of different companies for unique and innovative products. - **E-commerce Launches:** The trend of launching products exclusively online is disrupting traditional retail by providing consumers with exclusive access to unique products. ### Where This Applies - **Fashion Retail:** The affordable vintage-inspired jewelry trend offers opportunities for fashion retailers to expand their product lines and appeal to a wider audience. - **Jewelry Retail:** The trend of brand collaborations is disrupting the traditional jewelry retail industry by creating unique and affordable jewelry lines. - **E-commerce:** The launch of products exclusively online is disrupting traditional retail and offering opportunities for e-commerce platforms to expand their product offerings. ## Related on Trend Hunter - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Fashion Jewelry Collabs](https://www.trendhunter.com/trends/sylvia-toledano.md) - [Y2K-Inspired Flower Necklaces](https://www.trendhunter.com/trends/foufou.md) - [Lifestyle Brand Jewelry Ranges](https://www.trendhunter.com/trends/laura-ashley-jewelry.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md) - [Anniversary-Celebrating Luxe Jewelry Collections](https://www.trendhunter.com/trends/elsa-peretti.md) - [Delicate Jewelry Collaborations](https://www.trendhunter.com/trends/monique-lhuilliers.md)