# Premium Advent Calendars Female-Owned Jewelry Brand 'Olaeda' Launches Its Holiday Advent Calendar By Georgia Wray Norsten | Published 2024-10-23 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/jewelry-brand-olaeda References: [shopolaeda](https://shopolaeda.com/)  Jewelry brand [Olaeda](https://www.trendhunter.com/trends/jewelry-advent-calendars) is making the holiday season sparkle with the return of its limited-edition '24 Days of Jewelry' Advent Calendar. This Toronto-based, female-owned brand is renowned for its dainty, premium pieces, including 14k solid gold, gold-filled, and sterling silver jewelry thoughtfully handcrafted by local artisans. Perfect for those looking to treat themselves or a loved one, this advent calendar is filled with exclusive items that make each day of December shine a little brighter. Priced at CAD 375 with a value of CAD 1387, the calendar includes a stunning selection of [earrings, bracelets, rings, and pendants](https://www.trendhunter.com/trends/the-art-of-adornment) made from 14K gold and sterling silver -- many of which are exclusive to this set. Each surprise offers a stylish addition to any jewelry collection, from delicate studs and hoops to statement pieces and sparkling tennis bracelets. Pre-sale started on October 21, with general availability in November, making it the perfect option for gifting jewelry lovers while supporting a brand dedicated to high-quality craftsmanship and thoughtful design. Image Credit: Olaeda ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 59% | Freshness: 30% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Key Themes Behind This Trend - **Luxury Advent Calendars:** Increasingly, high-end brands are tapping into the festive market with premium advent calendars, broadening their seasonal offering and adding a touch of luxury to holiday traditions. - **Female-owned Luxury Brands:** The rise of female-led luxury brands like Olaeda showcases the potential for women entrepreneurs to influence the high-end market with unique, creative offerings. - **Handcrafted Jewelry:** A growing appreciation for handcrafted jewelry is evident, as more consumers seek out items made by local artisans for their unique craftsmanship and quality. ### Where This Applies - **Jewelry Industry:** Innovations like high-value advent calendars offer traditional jewelry companies new ways to attract customers during the holiday season. - **Luxury Goods Industry:** Luxury advent calendars reflect a broader trend within the luxury sector to offer exclusive, limited-time products that enhance brand prestige during key shopping periods. - **Artisan Craft Industry:** There is a growing market for products that emphasize artisanal craftsmanship, encouraging a shift towards more locally made and handcrafted goods. ## Related on Trend Hunter - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/jewelry-advent-calendars.md) - [Jewelry-Packed Advent Calendars](https://www.trendhunter.com/trends/astrid-miyu-advent-calendars.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Jewelry-Filled Advent Calendars](https://www.trendhunter.com/trends/abbott-lyon-jewelry-advent-calendar.md) - [Artisanal Candle Advent Calendars](https://www.trendhunter.com/trends/soja-and-co-advent-calendar.md) - [Pink Beauty Advent Calendars](https://www.trendhunter.com/trends/25day-advent-calendar.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Demure Dartboard Advent Calendars](https://www.trendhunter.com/trends/jo-malone-london-advent-calendar-2025.md) - [Light-Up Advent Calendars](https://www.trendhunter.com/trends/bright-advent-calendar.md)