# Marshmallow-Inspired Beauty Collabs Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks By Laura McQuarrie | Published 2024-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jetpuffed-taste-beauty References: [cargreen.es](https://cargreen.es/2024/05/22/bl-wlv/rtsd277375ltcu40uihtml/jet-puffed-launches-marshmallow-inspired-beauty-line) & [taste-beauty](https://www.taste-beauty.com/)  The Jet-Puffed x Taste Beauty collab brings marshmallow-inspired products into the beauty space, treating the eyes with aesthetically pleasing designs and soothing the senses. [Kraft Heinz's](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack) Jet-Puffed brand launched The Spa headbands with a puffy design, hot and cold gel eye pads and a scented face mask set. All the beauty collab products are decked out in familiar, friendly rainbow-colored packaging. The marshmallow-inspired beauty collab can be found at various retailers and its parts make fun accessible, retailing for $4.98. This isn't the first time that a Kraft Heinz brand collaborated with a brand in the beauty space. [Velveeta](https://www.trendhunter.com/trends/velveeta-unveils-vel2go) partnered with [Nails Inc.](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds) to launch cheese-scented polish, and the processed cheese brand also launched a brightly colored hair dye of its own on Amazon. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 96% | Activity: 97% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Confectionery-inspired Skincare:** Beauty products modeled after popular confectioneries are captivating customers with nostalgic scents and fun designs. - **Cross-brand Collaborations:** Brands from different sectors are joining forces to create unique, hybrid products that appeal to broader consumer bases. - **Scented Beauty Essentials:** Integrating pleasant and unconventional scents into beauty items provides a multi-sensory user experience. ### Industries Being Reshaped - **Skincare & Beauty:** The skincare and beauty industry sees constant innovation with novel ingredients and playful themes. - **Food & Beverage:** Food brands are exploring new avenues by entering adjacent markets such as beauty and wellness. - **Consumer Packaged Goods (CPG):** CPG companies are diversifying their product lines through creative partnerships that blend different consumer interests. ## Related on Trend Hunter - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Playful Plush Skin Products](https://www.trendhunter.com/trends/tonymoly.md) - [Marshmallow Fragrance Collections](https://www.trendhunter.com/trends/peeps-x-bath-and-body-works.md) - [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Glow-in-the-Dark Marshmallows](https://www.trendhunter.com/trends/jet-puffed-jumbo-stars.md)