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# Super Comfort Airplanes
jetBlue Offers Maximum Comfort (Even for Tall People)

By Shelby Lee Walsh | Published 2010-10-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/jetblue
References: [adsoftheworld](http://adsoftheworld.com/media/print/jetblue_airways_trays)

[jetBlue Airways](https://www.trendhunter.com/trends/jetblue-2) is promising something that everyone craves for on a flight: [more leg room, more comfort](https://www.trendhunter.com/trends/delta-cabin-interiors) and an all-around more enjoyable travel experience. With phrases like "Suits are people too," and "Someone has to stand up for tall people," these jetBlue [print ads](https://www.trendhunter.com/trends/make-your-way-campaign) will make you chuckle and think twice about booking a flight with anyone else.

jetBlue's strong branding in this campaign also adds a lot of impact to their message. The colorful and minimal pictures add to the overall theme of their campaign.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 25% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Comfortable Airline Experience:** The airline industry can disrupt the status quo by offering more comfortable and enjoyable flying experiences through innovations in seating design and amenities.
- **Tall-friendly Travel:** Airlines can cater to tall travelers by providing increased leg room and other amenities, creating new opportunities for differentiation in a crowded market.
- **Branding Through Humor:** Companies in the travel industry can use humor to create a strong brand image and differentiate themselves from competitors.

### Sectors Adopting This

- **Airlines:** Airlines can innovate by investing in new seating designs and amenities to provide more comfortable and enjoyable travel experiences.
- **Travel:** The travel industry can disrupt the status quo by prioritizing comfort and amenities to create new opportunities for differentiation.
- **Advertising and Marketing:** Companies in the advertising and marketing space can help travel industry businesses create strong brand identities that stand out in a crowded market, potentially incorporating humor into campaigns to create a more relatable message.

## Related on Trend Hunter

- [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md)
- [Premium Skincare Amenity Kits](https://www.trendhunter.com/trends/jetblue-2.md)
- [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md)
- [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md)
- [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md)
- [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md)
- [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md)
- [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md)
- [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md)