# Social Good Airline Campaigns JetBlue for Good Sends Winners on Charitable Mission Trips By Ell Smith | Published 2017-11-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jetblue-for-good References: [psfk](https://www.psfk.com/2017/11/jetblue-invites-customers-celebrate-month-doing-good.html) & [jetbluecheckinforgood](https://jetbluecheckinforgood.com/) [JetBlue](https://www.trendhunter.com/trends/jetti-confetti-cookie) For Good is a socially aware campaign led by the airline giant, which invites customers to "[do good](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup)" for entire month in order to be eligible to win a trip to volunteer with one of JetBlue's many non-profit partners. Throughout November, the company will set up check-in kiosks, in which guests can fill out questionaires, outlining the good they've done. Following the final results, the company will send winners on a trip that aligns with their personal goals, as identified in the questionnaire. The kiosks focus on three major pillars of kindness: youth and education, community and environment. The trips embody each of these pillars, awarding individuals with the opportunity to open a pop-up library that'll host reading events for children in Houston, following the [aftermath of Hurricane Harvey](https://www.trendhunter.com/trends/publicity-for-good). A chance to assist in the preserving of the coral reef with a marine ecologist at a dolphin sanctuary. Or, volunteers can be sent to Jamaica, to restore and repaint an old community center. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Social Impact Travel:** JetBlue's campaign highlights the trend of travel experiences that focus on making a positive social impact. - **Volunteer Tourism:** The campaign taps into the growing trend of combining volunteer work with travel experiences. - **Kindness as a Marketing Strategy:** JetBlue's campaign demonstrates the trend of brands using kindness initiatives as a way to engage customers. ### Industries Being Reshaped - **Travel and Tourism:** The campaign presents opportunities for airlines and travel companies to create socially conscious travel packages. - **Non-profit:** Non-profit organizations can partner with airlines to create similar initiatives that promote social good and engage the community. - **Marketing and Advertising:** The campaign showcases the potential for brands to incorporate kindness and social impact into their marketing strategies. ## Related on Trend Hunter - [Heartwarming Holiday Initiatives](https://www.trendhunter.com/trends/heartwarming-holiday-initiative.md) - [Airline-Approved Holiday Campaigns](https://www.trendhunter.com/trends/westjet-parents-wishlist.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Travel Company Charity Initiatives](https://www.trendhunter.com/trends/sickkids-foundations.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md)