# Soda-Themed Airline Competitions JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador By Kanesa D | Published 2023-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jetblue-1 References: [bevnet](https://www.bevnet.com/news/2023/jetblue-and-pepsi-zero-sugar-partner-to-celebrate-zero-cost-perks-with-chance-to-win-a-trip-to-0-latitude) & [rules.gselive](https://rules.gselive.com/569e53c9-63cd-4e97-b9b9-1907434d9aba)  In honor of [JetBlue](https://www.trendhunter.com/trends/dunkin-and-jetblue) becoming the first airline to serve [Pepsi Zero Sugar](https://www.trendhunter.com/trends/pepsi-challenge-kit) aboard, the company is giving fans the chance to win a once-in-a-lifetime trip to Quito, Ecuador with JetBlue's zero-fee perks. Each of the three grand prize winners will get roundtrip transportation to the JetBlue location of their choosing, including the 0° latitude destination Quito, Ecuador. Grand prize winners also receive a $4,000 JetBlue Vacations certificate that can be used for roundtrip travel, lodging, ground transportation, and/or activities at the winner's chosen destination. Twenty more winners will each get round-trip tickets to any JetBlue location in the US, Canada, Mexico, South America, Central America, or the Caribbean, valued at $500. A Pepsi Zero Sugar travel kit, including an eye mask, blanket, and neck pillow, will be given to 77 winners. The competition will run until May 4, 2023. Interested parties can enter to win one of 100 prizes by following the giveaway rules. Image Credit: JetBlue ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 29% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Soda-themed Promotions:** Airline companies and beverage brands are partnering together to create soda-themed promotions. - **Travel Sweepstakes:** Companies are offering customers the chance to win all-expenses-paid travel packages. - **Brand Partnership Giveaways:** Brands are teaming up to create unique experiences for customers through giveaways. ### Who This Affects Most - **Air Travel:** Airline companies are tapping into creative promotional strategies to attract and retain customers. - **Beverage:** Beverage brands are partnering with travel companies to expand their market reach. - **Hospitality:** Hotels and vacation packages are incorporating promotions and giveaways to incentivize customers to book with them. ## Related on Trend Hunter - [Collaborative Vacation Sweepstakes](https://www.trendhunter.com/trends/panera-x-pepsi.md) - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Detroit-Style Pizza Sweepstakes](https://www.trendhunter.com/trends/jets-pizza-detroitstyle-dash.md) - [LATAM Airport Retailer Sweepstakes](https://www.trendhunter.com/trends/avolta.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Iconic Soda Challenge Kits](https://www.trendhunter.com/trends/pepsi-challenge-kit.md) - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md)