# Branded In-Flight Coffee Partnerships Costa Coffee Partnered with Jet2.com and Jet2holidays By Michael Hemsworth | Published 2025-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jet2com-and-jet2holidays References: [retailtimes](https://retailtimes.co.uk/costa-coffee-takes-off-with-jet2-com-and-jet2holidays-great-coffee-at-35000-feet/) & [costa](https://www.costa.co.uk)  [Costa Coffee](https://www.trendhunter.com/trends/easyjet-and-costa-coffee) has announced a new partnership with Jet2.com and [Jet2holidays](https://www.trendhunter.com/trends/certified-sustainable-hotels) in the UK that will see the coffee brand bringing its signature java to travelers on their next flight. The partnership will see customers who travel on Jet2.com and Jet2holiday flights being offered a [wide range of coffee-based drinks](https://www.trendhunter.com/trends/premium-inflight-beverage) to enjoy as they fly. This includes such hot beverage options as a Latte, Cappuccino, Salted Caramel Latte and Decaf to work well for travelers who are in need of a comforting cup of coffee as they travel. UK Commercial Director at Costa Coffee Mark Cumming commented on the partnership with Jet2.com and Jet2holidays saying, "We’re thrilled to be working with Jet2.com and Jet2holidays to bring our much-loved coffee to even more customers in the skies. Whether you’re jetting off for some summer sun or heading on a city escape, you can now sip on the taste of Costa Coffee as you soar towards your destination.” ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 87% | Activity: 96% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **In-flight Branded Partnerships:** Airlines are increasingly collaborating with popular brands to enhance the inflight experience and create memorable brand engagements at cruising altitude. - **Premium Beverage Offerings:** The demand for elevated food and beverage options in travel scenarios is pushing airlines to feature high-quality and popular offerings, distinguishing themselves from competitors. - **Customization in Travel Amenities:** Travel service providers are tailoring experiences with premium, customizable amenities such as bespoke coffee options to enhance passenger satisfaction and loyalty. ### Where This Applies - **Airline Industry:** The airline sector is integrating partnerships with established consumer brands to enrich their service offerings and distinguish themselves in a competitive market. - **Beverage Industry:** The collaboration between beverage brands and travel providers signifies a trend where companies leverage each other's strengths to expand reach and customer touchpoints. - **Travel and Hospitality Industry:** Airlines and travel companies are pivotal players in redefining service standards through strategic partnerships, providing passengers with enhanced comfort and luxury in transit. ## Related on Trend Hunter - [Branded In-Flight Coffees](https://www.trendhunter.com/trends/easyjet-and-costa-coffee.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md) - [Airline Coffee Partnership Expansions](https://www.trendhunter.com/trends/airline-coffee-partnership.md) - [Collaborative Coffee Expansions](https://www.trendhunter.com/trends/coffee-expansion.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md) - [Cafe-Inspired Coffee Capsules](https://www.trendhunter.com/trends/costa-coffee-capsules.md) - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md)