# Awakening Undereye Patches Summer Fridays' Jet Lag Eye Patches Brighten Tired Eyes on the Go By Laura McQuarrie | Published 2025-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jet-lag-eye-patches References: [byrdie](https://www.byrdie.com/summer-fridays-jet-lag-eye-patches-11695694) & [summerfridays](https://summerfridays.com/products/jet-lag-eye-patches)  [Summer Fridays](https://www.trendhunter.com/trends/jet-lag-overnight-eye-serum) launched its Jet Lag Mask + Moisturizer in 2018 and the dual-purpose skincare staple became such a success that it inspired the brand to expand the [Jet Lag Collection](https://www.trendhunter.com/trends/london-newsstand-popup) with several products, including the all-new Jet Lag Eye Patches. Like the mask and moisturizer that started it all, the Summer Fridays Jet Lag Eye Patches are so soothing and supportive of sensitive skin, that they received a [National Eczema Association](https://www.trendhunter.com/trends/rich-cushion-cream) Seal of Acceptance. These hydrating, non-slip hydrogel undereye patches are made in Korea and infused with awakening ingredients like caffeine and peptides to de-puff and refresh a delicate area on the go. These reviving eye patches not only enhance hydration and boost the skin barrier in one use, they also help makeup go on more seamlessly. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 56% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrogel Skincare Solutions:** The increased popularity of hydrogel-based skincare products offers opportunities for developing innovative, fast-absorbing treatments. - **Eczema-friendly Products:** The rise in demand for skincare products with acceptance seals from dermatological organizations underscores the potential for trust-building formulations. - **On-the-go Beauty Enhancements:** The trend towards portable beauty solutions highlights the potential for compact, travel-friendly skincare products that cater to busy lifestyles. ### Where This Applies - **Skincare:** The skincare industry is evolving with advanced formulations that cater to specific concerns like hydration, sensitivity, and skin texture improvement. - **Beauty and Cosmetics:** The beauty and cosmetics sector is seeing a shift towards products that seamlessly integrate skincare and makeup for dual benefits. - **Travel and Personal Care:** The travel and personal care industry is benefiting from the surge in demand for convenient, travel-sized skincare solutions designed for use anywhere, anytime. ## Related on Trend Hunter - [Retinoid-Infused Night Serums](https://www.trendhunter.com/trends/summer-fridays-1.md) - [Nourishing Nighttime Eye Serums](https://www.trendhunter.com/trends/jet-lag-overnight-eye-serum.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Smoothing Eye Patches](https://www.trendhunter.com/trends/instant-firmx-collagen-infusion.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Multi-Action Eye Patches](https://www.trendhunter.com/trends/peptide-collagen-hydrogel-eye-patch.md)