# Demonic Photo Shoots Horned Jesus Luz by Tom Munro in Joyce Pascowitch By mediterranean | Published 2009-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jesus-luz-tom-munro-joyce-pascowitch References: [revistajoycepascowitch.uol.br](http://revistajoycepascowitch.uol.com.br/jp33/int_capa.html) Brazilian model Jesus Luz, the close *friend* of Madonna, is featured in a [devil-inspired cover shoot](https://www.trendhunter.com/trends/neck-face-1) in the upcoming issue of Joyce Pascowitch magazine. Photographer Tom Munro shot Jesus Luz with devil horns, chains and [Disney](https://www.trendhunter.com/trends/disney-x-crocs-toy-story-5) Mickey Mouse ears. Naturally, Jesus wore the red Kabbalah string in the shoot. Check out more Tom Munro photo shoots and horn features below. **Implications** - The sour economy and global recession have created an overwhelming air of angst and uncertainty within mainstream consumers. Fashion designers have channeled these feelings into photo shoots that take on demonic, macabre or frightening themes. Companies can take advantage of this opportunity by using a dark, eerie aesthetic in ad campaigns. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Demonic Fashion Shoots:** Opportunity for fashion brands to tap into the dark, macabre aesthetic in photo shoots and ad campaigns. - **Angst-inspired Art:** Artists exploring themes of fear, uncertainty, and demons as a reflection of the current economic climate. - **Eerie Advertising Concepts:** Ad agencies finding success in creating unsettling and mysterious campaigns that resonate with consumers' feelings of unease. ### Industries Being Reshaped - **Fashion:** Fashion designers incorporating devil-inspired elements in their collections and marketing strategies. - **Art:** Artists exploring demonic and macabre themes in their work to reflect the current state of the world. - **Advertising:** Advertising agencies using dark, eerie concepts in campaigns to evoke emotions and capture audience attention. ## Related on Trend Hunter - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Devil-Inspired Incense Holders](https://www.trendhunter.com/trends/neck-face-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Sin-Inspired Artful Plates](https://www.trendhunter.com/trends/sinful-feast.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)