# Messiah Merlot Jesus Juice is Hoping To Be Ressurrected By Ian Cooke | Published 2005-12-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jesus-juice-merlot-tm-application-down-the-drain References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2005/12/post_334.html) & [thesmokinggun](http://www.thesmokinggun.com/archive/1220052jesus1.html) "If you were looking forward to soon purchasing "Jesus Juice" wine, well, you'll have to wait a bit longer. The California couple who filed an application to trademark the term so that they could slap it on [bottles of merlot](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) have dropped their bid, according to a December 15 [U.S. Patent and Trademark Office](https://www.trendhunter.com/trends/conservation-retail-stores) filing. While the USPTO notice, which you can find below, does not state a reason for the abandonment by Dawn Westlake and Bruce Rheins, it is likely that criticism directed at the couple played a role in their decision." - The Smoking Gun ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 74% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What Makes This Trend Stand Out - **Trademarked Wine Names:** Companies can leverage creating unique trademarked wine names to differentiate their products in a crowded market. - **Brand Backlash:** Businesses should have contingency plans in place to address immediate and intense customer criticism that can cause marketing and PR issues. - **Spiritual And/or Religious Products:** Entrepreneurs could create unique products to meet spiritual or religious needs for consumers seeking alternative products that align with their faith. ### Sectors Adopting This - **Wine and Spirits:** Companies in the wine and spirits industry could invest in branding strategies that allow them to differentiate their products in an overcrowded space. - **PR and Marketing:** Businesses could strengthen their PR and marketing departments to ensure they have plans in place if brand backlash occurs. - **Religious Products and Services:** Entrepreneurs could create unique products and services to meet the niche needs of consumers seeking religious or spiritual options. ## Related on Trend Hunter - [Rapper-Endorsed Premium Wines](https://www.trendhunter.com/trends/ja-rule.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Upcycled Grape Drinks](https://www.trendhunter.com/trends/verjus.md) - [Winery-Made Cannabis Beverages](https://www.trendhunter.com/trends/sunstone-estate.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Spiked Holy Water Seltzers](https://www.trendhunter.com/trends/spiked-holy-water-seltzer.md) - [Celebratory Non-Alcoholic Wine Initiatives](https://www.trendhunter.com/trends/giesen-group.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md)