# Virtual Wine Concierges Jessup Cellars' "Jess" Offers Personalized Experiences for Wine Lovers By Laura McQuarrie | Published 2025-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jessup-cellars References: [prnewswire](https://www.prnewswire.com/news-releases/jessup-cellars-and-winespeakai-announce-a-first-of-its-kind-virtual-concierge-and-wine-educator-at-jessupcellarscom-302343575.html) & [JessupCellars](http://www.JessupCellars.com)  Napa Valley's Jessup Cellars teamed up with [WineSpeak.ai](https://www.trendhunter.com/trends/thomas-fogarty-winery) to launch Jess, a [virtual concierge](https://www.trendhunter.com/trends/opentable-ai-concierge) and wine educator. The AI Agent can now be interacted with on Jessup Cellars' website, bringing highly personalized experiences to wine lovers. With Jess' aid, customers can book [personalized tasting experiences](https://www.trendhunter.com/trends/global-wine-experience) and winery visits, subscribe to a membership and get help choosing the best wine to align with their recipes, taste preferences or desired food pairings. "Jessup Cellars has always been about blending exceptional wine with art and education," said Bailey Downing, General Manager at Jessup Cellars, "Partnering with WineSpeak.ai allows us to extend that experience to a digital audience, offering the same warm, informed hospitality our guests enjoy in person." Image Credit: Stefan Johnson, Unsplash ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 71% | Activity: 83% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-powered Personalization:** The integration of AI concierges in the wine industry demonstrates the potential for hyper-personalized consumer experiences. - **Virtual Customer Engagement:** Virtual platforms are transforming how wineries engage with customers by providing interactive and informative digital experiences. - **Wine Subscription Services:** Subscription models are being enhanced through AI to offer tailored wine selections based on individual preferences. ### Industries Being Reshaped - **Wine Industry:** Traditional wineries are exploring advanced AI technologies to elevate customer interaction and offer unique digital experiences. - **Artificial Intelligence Services:** AI companies like WineSpeak.ai are finding new opportunities by creating specialized solutions for niche markets like virtual wine concierges. - **E-commerce and Digital Retail:** Digital retail is evolving as businesses in the wine sector utilize virtual services to enhance their online offerings and drive customer satisfaction. ## Related on Trend Hunter - [AI-Assisted Wine Website Experiences](https://www.trendhunter.com/trends/thomas-fogarty-winery.md) - [Virtual Wine Assistants](https://www.trendhunter.com/trends/ask-joe.md) - [Painterly AI Sommeliers](https://www.trendhunter.com/trends/ai-sommeliers.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [Audio-Guided Wine Experiences](https://www.trendhunter.com/trends/wine-experience1.md) - [AI-Blended Wines](https://www.trendhunter.com/trends/von-stiehl-winery.md)