# Connect-the-Dots Campaigns The Jessie Ware 'Devotion' Billboard is Artistically Interactive By Meghan Young | Published 2012-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jessie-ware-devotion-billboard References: [psfk](http://www.psfk.com/2012/08/red-bull-interactive-billboard-people-help-complete.html) & [studiomoross](http://www.studiomoross.com/Jessie-Ware-X-Redbull-Live) The Jessie Ware 'Devotion' billboard is a unique and fun interactive ad campaign. Covered in dots, it invites fans and passersby to participate in filling them in to reveal an image of the singer's face. Like one huge connect-the-dots drawing game, the campaign has been expertly executed to the delight of London locals and visitors. Found in the city's Broadway Market, the Jessie Ware 'Devotion' billboard was created by [Red Bull](https://www.trendhunter.com/trends/dario-costa) in collaboration with [Studio Moross](https://www.trendhunter.com/trends/collection-studio). In addition to exercising their artistic skills on a basic level, the participants will be treated to the new music featured on the album. Essentially a large [interactive art installation](https://www.trendhunter.com/trends/humansized-egg-installation), the billboard will be on display until August 26, 2012. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** This campaign showcases the potential for interactive billboards that engage consumers and create memorable experiences. - **Artistic Branding:** The use of artistic elements in advertising can create a visual impact and generate excitement around a brand. - **Location-based Marketing:** This campaign demonstrates the ability to target and engage a specific audience in a particular location through innovative marketing tactics. ### Industries Being Reshaped - **Advertising:** The advertising industry can adopt interactive and artistic approaches to create captivating campaigns and increase consumer engagement. - **Music:** Musicians and record labels can explore innovative ways to promote their music through interactive and visually appealing campaigns. - **Marketing:** Marketers can leverage location-based marketing techniques to connect with their target audience in a more personalized and engaging manner. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md)