# Camo-Centric Womens Streetwear BAPE Partners With Jessie Reyez To Launch a New Fall Collection By Niko Pajkovic | Published 2021-08-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jessie-reyez References: [modern-notoriety](https://www.modern-notoriety.com/bape-jessie-reyez-collection-release-date/) & [bape](http://bape.com) Japanese streetwear brand [A Bathing Ape](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments) (BAPE) has teamed up with Canadian singer-songwriter Jessie Reyez to release a one-of-a-kind clothing collection. The collection will include a wide range of items and looks including all-new t-shirts, tank tops, six-pocket cargo pants, and an exclusive 'BAPE STA Mid' sneaker. All of the tanktops don Jessie’s FMLY label printed on the chest. A standout item in the capsule is the purple 'COLOR [CAMO](https://www.trendhunter.com/trends/cr-life-collection)' tee – an oversized fit printed with the classic BAPE shark logo in bright yellow. Meanwhile, the 'BAPE STA Mid' sneaker comes in a far more subdued colorway that blends tonal browns with whites. The shoe will also have Jessie's motto "Be Real Or Die" printed on its strap. Certainly, fans of the Grammy-nominated singer will be excited to see her debut new looks with a major streetwear brand. Image Credit: Bape ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 13% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Camo-centric Streetwear:** Opportunity for collaborations between popular clothing artists and streetwear brands to create unique capsule collections. - **Celebrity-branded Clothing:** Opportunity to partner with up-and-coming musicians or celebrities to create signature clothing lines. - **Customized Shoe Designs:** Opportunity to add personalized branding on sneakers to create limited edition shoe collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can collaborate with artists or musicians to capture a new market of fashionable streetwear enthusiasts. - **Music:** Up-and-coming musicians can collaborate with streetwear brands to create unique merchandise to market their brand. - **Footwear:** Sneaker brands can expand their offerings by collaborating with entertainment figures and customizing their designs with unique branding. ## Related on Trend Hunter - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Premium Streetwear-Informed Jerseys](https://www.trendhunter.com/trends/mitchell-and-ness.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Camo Sport Streetwear](https://www.trendhunter.com/trends/cr-life-collection.md)