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# Gothtography
Jessie Craig's “Purple Haze” Collection is Eerily Exciting

By Shelby Lee Walsh | Published 2009-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jessie-craigs-purple-haze-collection
References: [jessiecraig](http://jessiecraig.com/) & [jessiecraigdeardiary.blogspot](http://jessiecraigdeardiary.blogspot.com/)

Once a downtown Toronto, Canada girl, Jessie Craig is now an up-and-coming photographer in Paris, France to look out for. With ten separate [photo collections](https://www.trendhunter.com/trends/summer-dreaming-collection) available on her online photo diary, it’s hard to stop flicking through her photos.

This particular collection in the gallery above is entitled, “Purple Haze.” While Jimi Hendrix may have originally sang the iconic song, Jessie Craig takes “Purple Haze” and makes it her own with [dark, gothic images](https://www.trendhunter.com/trends/the-october-collection) featuring black lips and dark eyes. These images are nothing short of eerily exciting.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 53% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Dark Photography:** There is an opportunity for the fashion industry to incorporate more dark and gothic themes with dark and eerie photography.
- **Alternative Fashion:** The alternative fashion industry has the potential to grow by incorporating elements portrayed in gothic-themed photography.
- **Digital Artistry:** There is an opportunity for photographers to incorporate digital artistry in their work and experiment with various editing techniques.

### Where This Applies

- **Photography:** Photographers can incorporate gothic themes and experiment with digital artistry to offer their clients a unique and innovative style.
- **Fashion:** Fashion designers can use the gothic-themed photography to inspire their collections and create more unique clothing lines.
- **Art:** Artists can experiment with gothic-themed photography to inspire their work and create unique pieces of art.

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