# Paint-Dipped Celebrities The Jessica Szohr Sobe Lifewater Campaign is Cute Yet Racy By Meghan Young | Published 2011-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-szohr-sobe-lifewater References: [adrants](http://www.adrants.com/2011/01/gossip-girl-jessica-szohr-gets-naked-for.php) & [flickr](http://www.flickr.com/photos/adrants/sets/72157625636210247/) The Jessica Szohr Sobe Lifewater ad campaign finds the perfect balance between cute and sexy. Getting naked for a healthy cause, if you will, this [Gossip Girl actress](https://www.trendhunter.com/trends/galleria-handbag) shows off her svelte frame and impeccable taste in drinks. Of course, she isn't really naked. Instead, the Jessica Szohr Sobe Lifewater ad campaign used a skintight skinsuit that was previously worn by Ashley Greene. Photographed by Cosat Rican, the campaign is bright and full of life just like the water its promoting. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 93% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Skin-tight Skinsuits:** Disruptive innovation opportunity: Creating customizable and sustainable skinsuits for advertising campaigns. - **Celebrity Endorsements:** Disruptive innovation opportunity: Developing virtual reality experiences that allow consumers to interact with their favorite celebrities in ad campaigns. - **Photography Campaigns:** Disruptive innovation opportunity: Introducing augmented reality features that enhance the visual experience of photography campaigns. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrating smart textile technology into fashion designs for advertising purposes. - **Beverage:** Disruptive innovation opportunity: Using AI-generated influencers to promote beverage brands through virtual ad campaigns. - **Advertising:** Disruptive innovation opportunity: Incorporating holographic projections in advertising campaigns to create immersive brand experiences. ## Related on Trend Hunter - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)