# Cat Eye Cover Shoots The Jessica Stam W Korea Editorial Looks Whimsically Wraith-Like By Meghan Young | Published 2011-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-stam-w-korea References: [fashionising](http://www.fashionising.com/pictures/b--Jessica-Stam-Coy-Cat-Eyes-5802.html) & [style.co.kr](http://style.co.kr/w/) The Jessica Stam W Korea cover shoot is edgy yet sophisticated. Aptly titled '[Cat Eyes](https://www.trendhunter.com/trends/signature-eyewear-collection),' it's sultry, coy and full of poise. It is also [incredibly minimalist](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), focusing solely on Stam and her stunning features. Photographed by Catherine Servel, the Jessica Stam W Korea cover shoot is part of the February 2011 issue. With her platinum blond locks and [alabaster skin](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign), Stam looks like a whimsical wraith, which is a look we'll be seeing more of this year. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 87% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion Photography:** The Jessica Stam W Korea cover shoot showcases a minimalist approach to fashion photography, offering opportunities for brands to create sleek and timeless visuals. - **Whimsical and Ethereal Aesthetics:** The 'Cat Eyes' editorial featuring Jessica Stam embodies a whimsical and ethereal aesthetic, suggesting opportunities for beauty brands to create dreamy and romantic marketing campaigns. - **Platinum Blond and Alabaster Skin Trend:** Jessica Stam's platinum blond hair and alabaster skin set a beauty trend that indicates opportunities for cosmetic companies to develop products and campaigns tailored to this look. ### Where This Applies - **Fashion Photography:** The Jessica Stam W Korea cover shoot presents opportunities for fashion photographers to explore minimalist visuals and capture the essence of a subject. - **Beauty and Skincare:** The 'Cat Eyes' editorial highlights a whimsical and ethereal aesthetic that beauty and skincare brands can tap into for developing innovative products and marketing strategies. - **Hair Color and Cosmetics:** Jessica Stam's platinum blond hair and alabaster skin create a trend in hair color and cosmetics, indicating opportunities for brands to offer products that cater to this look. ## Related on Trend Hunter - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)