# Melting Mascara Editorials Jessica Stam Russh #39 Photo Shoot is Dripping With Punk Rock Style By Summer Luu | Published 2011-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-stam-russh-39 References: [fashiongonerogue](http://fashiongonerogue.com/jessica-stam-russh-39-davidson/) & [russhmagazine](http://www.russhmagazine.com/) In the Jessica Stam Russh #39 spread, this Canadian supermodel gets a [grungy makeover](https://www.trendhunter.com/trends/the-october-collection) and wears [punk rock gear](https://www.trendhunter.com/trends/harajuku-punk) from several [spring collections](https://www.trendhunter.com/trends/marc-jacobs-charm-collection). The editorial, titled 'Fan for Life,' is packed with rockin' looks and electrifying styling. The dynamic shoot includes some avant-garde pieces of wide open-slit pants, square brim hats and torn-up jeans that look like they're about to fall off or rip into pieces. Even with runny mascara, Stam looks dazzling. Lensed by Will Davidson, these one-of-a-kind looks curated by Stevie Dance mix vintage with rock-and-roll-chic designs from the likes of Isabel Marant, Cerruti, Missoni and more. The Jessica Stam Russh #39 spread really makes a statement in this fierce punk editorial, putting glamour into this rad style. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Grungy Makeovers:** Opportunity for beauty brands to create products that cater to the grunge-inspired trend, such as long-lasting, smudge-proof makeup. - **Rock-and-roll-chic Designs:** Fashion brands can explore collaborations and collections that incorporate elements of punk rock style with modern and edgy twists. - **Avant-garde Styling:** Interior design and furniture companies can experiment with bold and unconventional concepts that blend vintage aesthetics with a contemporary punk edge. ### Industries Being Reshaped - **Beauty:** Opportunity for beauty brands to create products that cater to the grunge-inspired trend, such as long-lasting, smudge-proof makeup. - **Fashion:** Fashion brands can explore collaborations and collections that incorporate elements of punk rock style with modern and edgy twists. - **Interior Design:** Interior design and furniture companies can experiment with bold and unconventional concepts that blend vintage aesthetics with a contemporary punk edge. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md)