# Chic Winter Bundling The New Fall In-Store Ads Starring Jessica Stam for H&M By Marissa Liu | Published 2009-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-stam-for-hm References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/10/hm-fall-2009-campaign-jessica-stam-by-andreas-sjodin/#more-14393) & [hm](http://www.hm.com/) A new [fall campaign](https://www.trendhunter.com/trends/fall-2025-collection) stars Canadian supermodel Jessica Stam for [H&M](https://www.trendhunter.com/trends/femininity-in-bloom). Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection. The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual Looks for Fall:** Opportunity for retailers to offer relaxed and comfortable fashion options for the fall season. - **Western-inspired Fashion:** Chance for designers to incorporate western-inspired elements into their collections for a trendy and unique look. - **Parisian Chic:** Potential for brands to create fashion pieces that capture the timeless elegance and sophistication of Parisian style. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to showcase and promote their fall collections through in-store ads and campaigns. - **Fashion Photography:** Chance for photographers to showcase their skills in capturing the essence of casual and trendy looks for fall fashion campaigns. - **Design and Manufacturing:** Potential for designers and manufacturers to create and produce fashion pieces that reflect the western and Parisian chic trends for the upcoming fall season. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md)