# Plastic Animal Ad Props The Jessica Stam Aldo Spring 2010 Ad Campaign Features a Fake Cheetah By Luisa Amanda Gomes | Published 2010-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-stam-aldo-spring-2010 References: [racked](http://racked.com/archives/2010/02/19/jessica-stam-terry-richardson-behindthescenes-at-aldo.php) & [aldoshoes](http://www.aldoshoes.com/ca-eng) The Jessica Stam Aldo Spring 2010 ad campaign has the beautiful blond model getting friendly with a plastic feline co-star. The model cleverly channels the spirit of the cheetah in front of the camera lens. Photographer Terry Richardson captures Jessica Stam roaring alongside the [plastic cheetah](https://www.trendhunter.com/trends/return-of-the-cheetah) or juxtaposing her long legs with the lithe creature in a similar pose. As well as featuring [bright red accessories](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) and [hot shoes](https://www.trendhunter.com/trends/petals-pearls), the Jessica Stam Aldo Spring 2010 ad showcases the light and fun vibe of the spring season. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Plastic Animal Ad Props:** Using plastic animal props in advertising campaigns creates a whimsical and eye-catching aesthetic. - **Channeling Animal Spirit:** Models channeling the spirit of animals in fashion campaigns creates a unique and captivating visual narrative. - **Bright and Fun Spring Vibes:** Emphasizing bright colors and a fun vibe in spring fashion advertising appeals to the target audience and generates excitement. ### Sectors Adopting This - **Advertising:** Using plastic animal props in advertising campaigns creates new opportunities for creative and memorable visual storytelling. - **Fashion:** Incorporating animal-inspired aesthetics in fashion campaigns allows for innovative and engaging narrative elements. - **Retail:** Promoting bright and fun spring vibes in retail advertising can attract customers and boost sales during the season. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Faux Fur-Animal Print Sneakers](https://www.trendhunter.com/trends/samba-lt-1.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Bold Footwear Brand Resets](https://www.trendhunter.com/trends/try-every-thing-campaign.md)