# Beer for the Health Conscious Jessica Simpson for Stampede Light Beer By Sandra Winn | Published 2008-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-simpson-spokeswoman-for-stampede-light-beer References: [stampedebeer](http://www.stampedebeer.com/jessicaPressRelease.html) & [stampedebeer](http://www.stampedebeer.com/index1.html) Is there anything America's Sweetheart, **Jessica Simpson**, can't do? She's a singer, dancer, actress (some would say “wannabe actress"), Proactiv spokesperson, designer, entrepreneur, and she just recently penned a deal to be the spokeswoman for the beer, **Stampede Light Plus**. Simpson is part of **Stampede Brewing Co. Inc.'s** "Drink Smart Campaign", aimed at health conscious Americans. **[Stampede Light Beer](https://www.trendhunter.com/trends/pabst-light)** is, according to the company’s website, made from mountain spring water, German Hops, and malted barley… grown in the USA. It is also "infused" with [Vitamin B and other natural antioxidants](https://www.trendhunter.com/trends/super-natural-lager). Stampede’s maker, health and fitness expert, Lawrence Schwartz says that he wanted a beer marketed for those who care about themselves, "like us" (meaning people like Jessica Simpson and all other humans who make fitness a priority in their lives). Although Stampede Beer is being marketed to the fit and fabulous, I have no doubt that it will be consumed by those with a bit of extra girth as well. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 54% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Health Conscious Beer:** Creating healthier beer options with added vitamins and antioxidants for the fitness-focused. - **Celebrity Endorsements for Alcohol Brands:** Using popular celebrities to endorse new alcohol products to increase sales and brand awareness. - **Market Expansion for Healthy Beverages:** Expanding the market for healthy beverages to those who prioritize fitness, health, and wellness. ### Who This Affects Most - **Alcohol:** The alcohol industry can create and market healthier drink options to appeal to the health-conscious market. - **Fitness:** The fitness industry can use Stampede Beer as a healthier option for individuals looking to consume alcohol while still prioritizing their health and fitness goals. - **Celebrity Endorsements:** The celebrity endorsement industry can use celebrities like Jessica Simpson to market new alcohol brands and expand their reach to different target markets. ## Related on Trend Hunter - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Hot Sauce-Topped Tuna Ads](https://www.trendhunter.com/trends/chicken-of-the-sea-2.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Country Singer-Commemorating Pilsners](https://www.trendhunter.com/trends/signature-beer.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Mexican-Style Light Lagers](https://www.trendhunter.com/trends/lowcalorie-beers.md) - [Band-Backed Non-Alcoholic Beers](https://www.trendhunter.com/trends/kittiepig-non-alcoholic-beer.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md)