# Another Celeb Fragrance Jessica Simpson To Launch perfume By Glamboulevard | Published 2007-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-simpson-perfume References: [glamboulevard](http://www.glamboulevard.com) Singer and actress Jessica Simpson has become the latest in a long line of celebrities to launch [her own perfume](https://www.trendhunter.com/trends/radical-essence). The 27 year-old star has signed a deal with [Parlux](https://www.trendhunter.com/trends/weworewhat-001) fragrances, the company behind [Paris Hilton's](https://www.trendhunter.com/trends/thats-redhot) scent range, with Simpson joining the likes of Britney Spears, Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker. Jessica Simpson, who also has a clothing line, a shoe line and a beauty range (i.e. Dessert) is no stranger to the fashion industry. The as-yet-unnamed perfume is expected to hit shelves next summer (2008). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity Beauty Products:** Opportunity for brands to collaborate with celebrities to launch signature fragrances and other beauty products. - **Multiline Retailing:** Leading fashion and lifestyle brands can expand into the beauty industry and launch their own fragrance and beauty lines. - **Personalization:** Customizable makeup and fragrance lines that cater to individuals' particular tastes and preferences. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for companies within the beauty industry to collaborate with celebrities and create their own fragrance and beauty lines. - **Fashion and Accessories:** Leading fashion and lifestyle brands can expand into the beauty industry and launch their own fragrance and beauty lines. - **Retail and E-commerce:** Online retailers can leverage personalized experiences and customization options to tap into the growing demand for unique and tailored beauty products. ## Related on Trend Hunter - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [French Beauty-Focused Fragrances](https://www.trendhunter.com/trends/juicy-couture-just-moi.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Collaboration Songwriter Fragrances](https://www.trendhunter.com/trends/bumama-springsteen.md) - [Memorable Floral Fragrances](https://www.trendhunter.com/trends/kendra-scott.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Romantic Gourmand Scents](https://www.trendhunter.com/trends/lovenotes-fragrance-line.md) - [TV Drama Fragrances](https://www.trendhunter.com/trends/lottie-london-and-outer-banks.md)