# Celeb Fairytale Photos (UPDATE) Latest Disney Dream Portraits Casts Jessica Chastain as Merida By Meghan Young | Published 2014-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-chastain-as-merida References: [refinery29](http://www.refinery29.com/2014/01/60399/jessica-chastain-princess-merida) & [disneyparks.disney.go](http://disneyparks.disney.go.com/disney-dream-portraits/) The [Disney](https://www.trendhunter.com/trends/little-mermaid-doll) Dream Portraits, which originally kicked off in 2007 with a portrayal of [The Little Mermaid](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection) by red-headed beauty Julianne Moore, has casted fellow red-head Jessica Chastain as Merida. The perfect choice for the Scottish princess, the American actress does justice to the Disney character's love of adventure, independence and freedom. With a smile on her lips and a bow in her hands, she is captured riding a horse with ease. Once again shot by famed photographer Annie Leibovitz, she beautifully immortalizes Jessica Chastain as Merida as she did with [other actors and actresses](http://www.trendhunter.com/trends/disney-dream-portrait-photos-by-annie-leibovitz) in the past including Scarlett Johansson as Cinderella, David Beckham as The Prince and Rachel Weisz as Snow White. An accompanying video shows the process behind the fun photo. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Disney Dream Portraits Campaign:** There is an opportunity to further leverage the Disney Dream Portraits Campaign, possibly through interactive and immersive experiences to create stronger brand engagement. - **Celebrity Endorsements:** The Disney Dream Portraits Campaign not only showcases Disney characters but also notable celebrities, highlighting the potential for partnerships that appeal to wider audiences. - **Photography as a Medium for Storytelling:** The Disney Dream Portraits campaign shows how photography can be used as a medium for creative storytelling and can be applied within various industries for effective marketing and branding. ### Sectors Adopting This - **Entertainment/media:** By partnering with notable celebrities and photographers in the entertainment and media industries, companies can create innovative campaigns that engage consumers on a deeper level. - **Fashion/beauty:** The Disney Dream Portraits campaign shows the potential for collaborations between celebrities and fashion and beauty brands, leveraging endorsements to reach a wider audience. - **Tourism/hospitality:** Creative collaborations between famous personalities and tourism or hospitality brands can increase engagement and connect with consumers through immersive experiences. ## Related on Trend Hunter - [Film-Resembling Mermaid Dolls](https://www.trendhunter.com/trends/little-mermaid-doll.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Sparkling Detailed Princess Dolls](https://www.trendhunter.com/trends/american-girl-doll-1.md) - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [Film-Themed Retailer Collections](https://www.trendhunter.com/trends/target-x-disney-the-little-mermaid-collection.md) - [Whimsical Character-Inspired Statement Capsules](https://www.trendhunter.com/trends/aldo-x-disney.md) - [Live-Action Mermaid Film Haircare](https://www.trendhunter.com/trends/the-little-mermaid-1.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md)