# Iconic Campaign Revivals The Jessica Biel Revlon 2010 Ad Mimics the 1952 Fire & Ice Campaign By Meghan Young | Published 2010-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-biel-revlon-2010 References: [adrants](http://www.adrants.com/2010/11/jessica-biel-tips-hat-to-dorian-leigh-in.php) & [revlon](http://www.revlon.com) The Jessica Biel [Revlon](https://www.trendhunter.com/trends/revlon-x-redecor-fire-ice-campaign) 2010 campaign is a blast from the past. Channeling American model Dorian Leigh, Biel goes super glamorous for the photoshoot. The original Fire & Ice campaign was shot in 1952, but with the re-release of the [iconic line](https://www.trendhunter.com/trends/unseenbeauty-initiative), the Jessica Biel Revlon 2010 ad brings it back to life. Absolutely stunning, Jessica Biel is also part of their more [modern campaign](https://www.trendhunter.com/trends/dior-addict-2026-collection) which stars Halle Berry as well. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Retro Campaign Revivals:** Brands can revive iconic campaigns and give them a modern twist to attract consumers' attention. - **Celebrity Endorsement:** Using a popular celebrity as the face of a campaign can create a strong emotional connection with consumers and increase brand awareness. - **Glamorous Beauty Marketing:** Beauty brands can use high fashion and glamour in their marketing campaigns to create a sense of luxury and exclusivity. ### Industries Being Reshaped - **Beauty:** Beauty brands can use retro campaign revivals and glamorous beauty marketing to create nostalgia and exclusivity for their products. - **Fashion:** Fashion brands can collaborate with beauty brands to create high fashion and glamorous marketing campaigns to attract consumers and increase brand awareness. - **Advertising:** Advertising agencies can use the concept of retro campaign revival and creative celebrity endorsement to create memorable and effective marketing campaigns for their clients. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collaboration Cosmetic Video Games](https://www.trendhunter.com/trends/revlon-x-redecor-fire-ice-campaign.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Refreshed Beauty Jingles](https://www.trendhunter.com/trends/maybe-its-maybelline.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)