# Screen Siren Calendars Jessica Alba in Club Campari 2009 Calendar By Ayman | Published 2008-12-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-alba-campari-2009-calendar-mario-testino References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/jessica-alba-campari-2009-calendar.html) & [blog.themavenreport](http://blog.themavenreport.com/?p=9553) [Hollywood](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection) star Jessica Alba follows Eva Mendes (2008) and Salma Hayek (2007) as the new face of Club [Campari](https://www.trendhunter.com/trends/stay-bitter-capsule-collection)’s exclusive annual calendar. A sizzling Jessica Alba, styled by Jean-Paul Goude in [swimsuits and cocktail dresses](https://www.trendhunter.com/trends/swim-line), was captured for the 2009 Club Campari calendar by famed photographer Mario Testino in Malibu. Alba described her character in the shoot as “sort of femme fatale/screen siren.” I have to say that I really love the photography and how Testino kept it sexy yet classy, a far cry from previous Campari calendars which featured nude and scantly clad models. Check out bonus outtakes from the photo shoot at Fashiontography. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 77% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Celebrity Calendars:** Opportunity for brands to collaborate with high-profile celebrities for exclusive and stylish calendar projects. - **Classy Photography Campaigns:** Potential for photographers to create alluring and elegant campaigns that capture the essence of their subjects. - **Shift Towards Artistic Calendar Concepts:** Emerging trend of moving away from risqué calendar themes towards more artistic and sophisticated concepts. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can collaborate with celebrities to create exclusive calendar promotions that showcase their latest collections. - **Photography and Art:** Opportunity for photographers and artists to develop visually stunning calendar projects that attract attention and elevate their brand. - **Entertainment and Media:** Media companies can explore partnerships with celebrities to produce high-end calendar content that generates buzz and drives audience engagement. ## Related on Trend Hunter - [Bitter Cocktail Capsule Collections](https://www.trendhunter.com/trends/stay-bitter-capsule-collection.md) - [Actress-Starring Liqueur Commercials](https://www.trendhunter.com/trends/cointreau-aubrey-plaza.md) - [Milan-Honoring Aperitif Packaging](https://www.trendhunter.com/trends/campari-bottle.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Songstress-Backed Fragrance Debuts](https://www.trendhunter.com/trends/mystic-canon.md) - [Spicy Summer Spritzes](https://www.trendhunter.com/trends/simona-spritz.md)