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# Adult Kiddie Costumes
Jessica Alba as 'Dora the Explorer' is Refreshingly Cute

By Robyn Currie | Published 2009-11-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jessica-alba-as-dora-the-explorer
References: [wwtdd](http://www.wwtdd.com/2009/11/jessica-alba-is-the-winner/)

It seems that even the rich and well-known get into the swing of things when it comes to [Halloween](https://www.trendhunter.com/trends/disney-halloween-jewelry). Some of them even choose costumes that aren’t terribly offensive, or revealing, like Jessica Alba as Dora the Explorer.

Donning a dark wig, pink t-shirt, and suspenders, she dressed as the children’s show favorite. Undoubtedly inspired by her own young daughter, Jessica Alba as Dora the Explorer pulled off the cute costume on a night that usually embraces anything with the word sexy before it.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 84% | Activity: 56% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Alpha, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Family-themed Costumes:** Opportunity for companies to innovate with family-themed costumes that appeal to a broader market beyond individual costumes.
- **Non-sexy Costumes:** Opportunity for companies to create costumes that prioritize humor and creativity over sexiness, tapping into a growing audience that seeks fun, wholesome options.
- **Celebrity-inspired Costumes:** Opportunity for companies to capitalize on the influence of celebrities on popular culture by creating costumes that emulate their famous outfits or characters.

### Industries Being Reshaped

- **Apparel Industry:** The apparel industry can create innovative costume designs using sustainable materials and unique characters that promote diversity and inclusivity.
- **Entertainment Industry:** The entertainment industry can create popular franchises and characters that inspire costumes while also ensuring that they are family-friendly, inclusive, and culturally-appropriate.
- **Marketing and Advertising Industry:** The marketing and advertising industry can capitalize on the trend by promoting family-friendly events and designing digital marketing campaigns that cater to non-sexy costume options.

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