# Post-Baby Photoshopping Jessica Alba's Before and After Campari Calendar Shots By Bianca | Published 2008-12-09 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/jessia-alba-calendar-pictures References: [inquisitr](http://www.inquisitr.com/11177/jessica-alba-before-and-after-photoshop/) & [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/jessica-alba-campari-2009-calendar.html) Jessica Alba has an incredible post-baby body, but even so, her physique didn't make the cut for [Campari](https://www.trendhunter.com/trends/campari-bottle) who featured the actress in their 2009 calendar. As the images above show, in additional to regular color and contrast adjustments, Jessica Alba was [photoshopped to look even slimmer](https://www.trendhunter.com/trends/you-are-amazing) for the shoot. The airbrushing is particularly in the white one-piece shorts outfit in her waist and hip area. Note that the photos aren't the exact before and afters, but it's clear they digitally removed a few inches from her thighs. She looks pretty darn good as is, but this just goes to show that in [Hollywood](https://www.trendhunter.com/trends/nike-football-x-lego), good is still not great, and only excellent makes you an A-lister. The last four images are behind-the-scenes shots, so you can see Jessica without photoshopping, and the rest of the gallery shows the officially retouched Jessica Alba Campari calendar pictures. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Body Image Manipulation:** The trend of digitally altering photos to achieve an 'ideal' body image poses opportunities for technology-driven solutions promoting body positivity and authenticity. - **Celebrity Influence on Beauty Standards:** The trend of celebrities being heavily edited in media highlights the need for industries to prioritize realistic portrayals of beauty and embrace diversity in their marketing efforts. - **Ethical Advertising Practices:** The trend of excessive photoshopping raises the importance of implementing transparent and ethical advertising practices that do not perpetuate unhealthy beauty ideals. ### Sectors Adopting This - **Fashion and Beauty:** The fashion and beauty industry can seize the opportunity to challenge unrealistic beauty standards and promote inclusive advertising campaigns that celebrate body diversity. - **Technology:** The technology industry has the potential to develop advanced image editing tools that prioritize authenticity and empower individuals to embrace their natural appearances. - **Entertainment and Media:** The entertainment and media industry should reevaluate their practices to ensure that celebrities are portrayed realistically, fostering self-acceptance and positive body image among audiences. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [AI Maternity Photoshoot Apps](https://www.trendhunter.com/trends/maternity-photoshoot.md) - [K-Pop Star Yoga Collections](https://www.trendhunter.com/trends/blackpinks-jisoo.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)