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# Buzzword Breakdowns
Jesse Brown the Guru Lays Out Corporate-Speak

By Vittoria Natarelli | Published 2010-07-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jesse-brown-the-guru
References: [workawesome](http://workawesome.com/communication/the-guru/) & [youtube](http://www.youtube.com/watch?v=tC0maqXnCa4&feature=player_embedded)

Jesse Brown the Guru breaks down the complexities of buzzwords and corporate speak in this video.

With ease and comfort, Brown uses the difficult-to-grasp phrases one after another, connecting their meanings while still making a point. The point? You need to know what these words mean! Bringing light to the scary fact that very few are fluent in corporate lingo, Jesse Brown the Guru lets you know what you need to know.

**Implications** - XX.

With all of the elements of a [viral video](https://www.trendhunter.com/trends/viral-pulse), Jesse Brown's corporate speak breakdown is hilarious, informative. Appealing to everyone from the Wall Streeter to the high school student who is lost in a sea of "[LOLs" and "OMGs](https://www.trendhunter.com/trends/acronynja)," the Guru's lesson is certainly worth your watch.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 2% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Corporate Lingo Deciphering:** Opportunity for disruptive innovation in developing tools or technologies that automate the process of deciphering and explaining corporate buzzwords.
- **Language Education for Business:** Opportunity for disruptive innovation in creating online courses or platforms that teach business professionals the language and jargon commonly used in corporate settings.
- **Communication Simplification:** Opportunity for disruptive innovation in developing communication tools or platforms that help streamline and simplify corporate language for effective communication.

### Where This Applies

- **Edtech:** Opportunity for disruptive innovation in the education technology industry by creating language learning platforms specifically targeted at teaching corporate lingo.
- **Language Translation:** Opportunity for disruptive innovation in the language translation industry by developing AI-powered tools or software that can accurately translate and explain corporate buzzwords.
- **Communication Tools:** Opportunity for disruptive innovation in the communication tools industry by creating intuitive and user-friendly platforms or apps that help professionals understand and effectively use corporate lingo.

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