# Seed Oil-Free Fries Jesse & Ben's Makes Restaurant-Quality Fries with Alternatives Like Tallow By Laura McQuarrie | Published 2024-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jesse-bens References: [nosh](https://www.nosh.com/news/2024/jesse-bens-aim-at-bfy-fast-food-via-fries) & [jesseandbens](https://www.jesseandbens.com/products)  A growing number of people are steering clear of seed oils, driven by worries over their potential health risks and a desire for more natural, less processed ingredients, and brands like [Jesse & Ben's](https://www.trendhunter.com/trends/jesse-jams) cater to them with house-cut fries that use alternatives like avocado oil or beef tallow. The brand's restaurant-quality frozen fries are available in varieties like Classic Sea Salt and herbaceous Rosemary Garlic, both made with heart-healthy avocado oil, and Tallow & Sea Salt, all of which are made with minimal ingredients. With its frozen fries, the brand is taking on Big Potato and making it easier for people to enjoy comfort food without feeling inflamed or uncomfortable after consuming seed oils like canola or sunflower, popular for their neutral flavors and the crispness they create. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 67% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seed Oil-free Products:** An increasing shift toward seed oil-free foods addresses health concerns and promotes the consumption of more natural, minimally processed ingredients. - **Health-conscious Comfort Foods:** Positioning traditional comfort foods, like fries, with health-conscious ingredients meets consumer demand for indulging without compromising wellness. - **Alternative Cooking Oils:** Using alternative cooking oils such as avocado oil and tallow offers a healthier twist to conventional cooking practices in frozen food options. ### Industries Being Reshaped - **Frozen Food Manufacturing:** In the frozen food sector, there's a significant movement toward creating restaurant-quality products that utilize healthier oil alternatives and minimal ingredients. - **Health and Wellness Food Products:** The health and wellness food industry is evolving to include options that cater to dietary preferences aimed at avoiding processed seed oils and using heart-healthy fats. - **Natural Ingredient Sourcing:** Sourcing and utilizing natural, minimally processed ingredients are becoming pivotal for food brands targeting health-conscious consumers. ## Related on Trend Hunter - [Animal Fat French Fries](https://www.trendhunter.com/trends/tallow-fries.md) - [Seed-Oil-Free Frying Oils](https://www.trendhunter.com/trends/organic-fera-fruit-oil.md) - [Minimal-Ingredient Tallow Chips](https://www.trendhunter.com/trends/teddys-tallow-chips.md) - [Seed Oil-Free Chicken Products](https://www.trendhunter.com/trends/real-good-food.md) - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md) - [Air-Fried French Fries](https://www.trendhunter.com/trends/air-fried-french-fries.md) - [Beef Tallow Kettle Chips](https://www.trendhunter.com/trends/beef-tallow-kettle-chips.md) - [Clean-Fried Food Menus](https://www.trendhunter.com/trends/fried-food-menu.md) - [Veggie-Made Avocado Oil Snacks](https://www.trendhunter.com/trends/good-health-veggie-snacks.md)